Marketing Director Job at My People Person in Dallas

Overview Our client is a leader in the supply chain industry, specializing in comprehensive intralogistics solutions that help businesses optimize material movement and information flow through advanced forklift technology, automation, and strategic operational consulting.

Responsibilities Customer Acquisition & Retention

Develop and execute strategic digital marketing plans to attract and retain customers.

Implement targeted campaigns to increase conversions and optimize customer lifetime value.

Conduct competitive analysis and SEO strategies to enhance visibility and rankings.

Manage Google Ads (PPC) campaigns for optimal ROI.

Create and execute email marketing initiatives to nurture leads and enhance customer engagement.

Oversee website optimization efforts to enhance user experience and improve conversions.

Create engaging content across social media platforms to boost brand awareness and foster meaningful engagement.

Data-Driven Marketing Analytics

Monitor and report on the effectiveness of marketing campaigns and lead generation performance.

Analyze customer behavior to identify opportunities for retention and growth.

Track and optimize digital advertising spend and conversion rates.

Provide market insights, including share of wallet and lost order trends.

Develop dashboards to visualize key performance indicators (KPIs).

Utilize analytics tools to track website visitor behavior, digital campaign performance, and sales pipeline optimization.

Customer Engagement & Brand Development

Gather and showcase customer testimonials and success stories across digital platforms.

Identify opportunities for co-marketing collaborations with customers and vendors.

Plan and promote industry-specific events and sponsorships to enhance brand loyalty.

Work cross-functionally to ensure a seamless customer experience at every touchpoint.

Qualifications

Bachelor’s degree in marketing, business, analytics, or related field.

Strong understanding of digital marketing principles, SEO, PPC, and analytics.

Proficiency in data analysis tools (Google Analytics, CRM systems, Excel, etc.).

Excellent written and verbal communication skills.

Entrepreneurial mindset with a results-driven approach.

Strong attention to detail and problem-solving skills.

Benefits

Health, dental, and vision insurance.

Life insurance and medical / dependent care FSA.

401(k) retirement plan.

Short-term and long-term disability coverage.

Paid vacation.

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