Marketing Manager, Government Programs Member Communications

Marketing Manager, Government Programs Member Communications

Medica is a nonprofit health plan with more than a million members that serves communities in Minnesota, Nebraska, Wisconsin, Missouri, and beyond. We deliver personalized health care experiences and partner closely with providers to ensure members are genuinely cared for.

We're a team that owns our work with accountability, makes data-driven decisions, embraces continuous learning, and celebrates collaboration because success is a team sport. It's our mission to be there in the moments that matter most for our members and employees. Join us in creating a community of connected care, where coordinated, quality service is the norm and every member feels valued.

This position is responsible for the delivery of Medicare and Medicaid member communications that support member retention, member satisfaction and clinical gaps in care. Managing a team of marketing professionals, this person will provide leadership for strategic project development, collaboration, content development, and execution of marketing communications that grow member education and satisfaction. This person will be accountable for delivering on projected KPIs that increase member retention and STARs ratings, as well as reinforcing Medica's brand, mission, vision, and values. Ideal candidates will bring a well-rounded background in member experience and marketing execution in a regulated industry. Performs other duties as assigned.

Key Accountabilities

• Lead development, planning, and execution of Medicare and Medicaid member communications to support the annual marketing strategy and align with priority initiatives by product line
• Collaborate and consult with stakeholders across Medica's product, sales, clinical, pharmacy, and STARs teams to align on priorities and goals / objectives that drive member engagement and improve the overall Medica member experience
• Collaborate with partners in the Marketing and Experience business unit on development, design, customization, and personalization of member communications.
• Develop, monitor, and deliver on key performance metrics (KPIs) across digital and traditional member communication campaigns
• Collaborate with internal legal and compliance teams to ensure communications meet necessary guidelines and requirements
• Develop expertise in Medica's product portfolio offerings for Medicare and Medicaid, and apply subject matter expertise across all communications
• Develop member experience communications that align with Medica's brand purpose and mission
• Support team in development of annual goals and regularly monitor progress against goals
• Develop, lead, and mentor the marketing member experience team

Required Qualifications

Preferred Qualifications

This position is an Office role, which requires an employee to work onsite at our Minnetonka, MN office, on average, 3 days per week.

The full salary grade for this position is $87,100 - $149,300. While the full salary grade is provided, the typical hiring salary range for this role is expected to be between $87,100 - $130,620. Annual salary range placement will depend on a variety of factors including, but not limited to, education, work experience, applicable certifications and / or licensure, the position's scope and responsibility, internal pay equity and external market salary data. In addition to base compensation, this position may be eligible for incentive plan compensation in addition to base salary. Medica offers a generous total rewards package that includes competitive medical, dental, vision, PTO, Holidays, paid volunteer time off, 401K contributions, caregiver services and many other benefits to support our employees.

The compensation and benefits information is provided as of the date of this posting. Medica's compensation and benefits are subject to change at any time, with or without notice, subject to applicable law.

We are an Equal Opportunity employer, where all qualified candidates receive consideration for employment indiscriminate of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information, or any other protected characteristic.