Talent.com
Associate Director, Digital Product Marketing and Communications - Hybrid in Eden Prairie

Associate Director, Digital Product Marketing and Communications - Hybrid in Eden Prairie

UnitedHealth GroupEden Prairie, MN, United States
job_description.job_card.variable_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

As Associate Director, Digital Product Marketing and Communications, you will partner with senior leaders across CXDP and help shape and articulate a unified narrative around the organization's digital vision, customer impact, and product priorities. You will develop go-to-market plans for consumer digital products and develop compelling positioning and marketing tactics that will drive adoption, engagement and market growth. As a strategic thinker and compelling communicator, you will help ensure alignment, clarity, and momentum across teams and stakeholders and play a critical role in advancing Optum's consumer focus.

This position follows a hybrid schedule with four in-office days per week.

Primary Responsibilities :

  • Strategic Communication Development :

Build executive-level narratives, including keynote decks, board updates, vision documents, and internal strategy materials that clearly convey complex ideas

  • Produce curated updates and narratives that effectively communicate key strategies, priorities and updates of the work of CXDP and associated initiatives
  • Collaborate closely with executive leaders to refine strategy, frame priorities, and align cross-functional teams around consumer-centric goals and product initiatives
  • Serve as critical thought partner for senior leaders and help articulate and represent continuously evolving strategies and organizing frameworks in clear and compelling ways
  • Craft persuasive, insight-driven narratives, presentations, and communications for senior executives, investor audiences and internal teams - connecting business goals with business and customer impact- and clearly articulate product value propositions, differentiators and customer benefits
  • Partner with corporate communications on appropriate positioning and messaging around CXDP products for internal communications, including Town Halls, Investor Conference, Earnings, etc.
  • Product Marketing and Consumer Engagement :
  • Develop and lead comprehensive product marketing strategies aligned with business objectives and market trends, partnering closely with product teams on narratives, go-to-market and lifecyle marketing plans

  • Synthesize research, product performance, and user insights into strategic frameworks that influence decision-making and effective consumer marketing and engagement plans
  • Lead consumer engagement marketing plans, partnering across the lines of business to create an integrated marketing and engagement plan for digital products and platforms, including the unified Optum App
  • Partner with digital product development teams to create embedded education as a standard in introducing new digital features to increase engagement and adoption
  • You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

    Required Qualifications :

  • 5+ years of experience working in or closely with digital product and consumer experience teams, specifically in consumer product marketing
  • 5+ years of experience influencing and collaborating with stakeholders in a highly matrixed organization
  • 5+ years of experience developing board materials and communications for C-suite leaders
  • 5+ years of experience translating complex data and insights into compelling narratives
  • Preferred Qualifications :

  • Healthcare experience; experience in tech, digital, retail, financial services
  • Familiarity with Adobe, Figma, and data visualization platforms
  • Proven good business acumen and understanding of consumer behavior, product lifecycles and digital ecosystems
  • Proven high EQ and the ability to build trust with senior leaders and cross-functional teams
  • Proven good organizational skills, attention to detail, and the ability to lead multiple projects and thrive in a dynamic environment
  • Demonstrated ability to foster internal relationships, work effectively within cross-functional teams, and lead through ambiguity
  • Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $110,200 to $188,800 annually based on full-time employment. We comply with all minimum wage laws as applicable.

    At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

    UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

    UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

    serp_jobs.job_alerts.create_a_job

    Director Digital Marketing • Eden Prairie, MN, United States

    Job_description.internal_linking.related_jobs
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Senior Global Marketing Director - Digital Capabilities & Innovation

    Senior Global Marketing Director - Digital Capabilities & Innovation

    EcolabSt Paul, MN, United States
    serp_jobs.job_card.full_time
    We are seeking an experienced, strategic leader in SaaS and digital marketing to join as Senior Global Marketing Director, Digital Product & Capabilities Innovation. This full-time role is central t...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.new
    Director, Product Marketing

    Director, Product Marketing

    MediabistroMinneapolis, MN, United States
    serp_jobs.job_card.permanent
    Your Privacy • • • •What you will be doing : • • • •What you will likely bring : • • • •What could set you apart : • •#LI-CM1 #HYBRID • •About Epicor • •At Epicor, we’re truly a team. Join 5,000 talented professionals i...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    Director, Product Marketing (Remote / Flexible)

    Director, Product Marketing (Remote / Flexible)

    MediabistroMinneapolis, MN, United States
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time
    Director, Product Marketing (Remote / Flexible) Join to apply for the Director, Product Marketing (Remote / Flexible) role at Insulet Corporation. Director, Product Marketing (Remote / Flexible) rol...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    Associate Media Director - Video Investment Minneapolis (hybrid or remote) Job a

    Associate Media Director - Video Investment Minneapolis (hybrid or remote) Job a

    MediabistroMinneapolis, MN, United States
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time
    Overview Associate Media Director - Video Investment, Minneapolis (hybrid or remote) What We Believe We believe that when the best of strategy and creativity come together, brands stand apart.Our ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Development Director

    Development Director

    American Heart AssociationSt Paul, MN, United States
    serp_jobs.job_card.full_time
    Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do.To overcome today's biggest health challenges and accelerate this progress, we nee...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    Global Marketing Director - Water Solutions

    Global Marketing Director - Water Solutions

    MediabistroEdina, MN, United States
    serp_jobs.job_card.full_time
    At DuPont, our purpose is to empower the world with essential innovations to thrive.Whether it’s providing clean water to more than a billion people on the planet, producing materials that are esse...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Associate Account Director

    Associate Account Director

    The Social LightsMinneapolis, MN, United States
    serp_jobs.job_card.full_time
    At The Social Lights, we're a band of creative and energetic problem solvers who love nothing more than to help brands and individuals powerfully connect to their consumer utilizing the power of so...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    Senior Global Marketing Director - Digital Capabilities & Innovation

    Senior Global Marketing Director - Digital Capabilities & Innovation

    MediabistroSaint Paul, MN, United States
    serp_jobs.job_card.full_time
    We are seeking an experienced, strategic leader in SaaS and digital marketing to join as Senior Global Marketing Director, Digital Product & Capabilities Innovation. This full-time role is central t...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Structural Heart Marketing Director

    Structural Heart Marketing Director

    MedtronicSt Paul, MN, United States
    serp_jobs.job_card.full_time
    We anticipate the application window for this opening will close on - 3 Oct 2025.At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare acces...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Senior Brand Associate | Consumer Product Goods

    Senior Brand Associate | Consumer Product Goods

    Dahl ConsultingMinneapolis, MN, United States
    serp_jobs.job_card.full_time
    Seeking a new job opportunity? Don't miss this role!.Dahl Consulting is currently partnering with a leader in the food industry. We work one-on-one with great candidates to help connect them with lo...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    Associate Director, Patient Marketing and Engagement

    Associate Director, Patient Marketing and Engagement

    MediabistroMinneapolis, MN, United States
    serp_jobs.job_card.full_time
    Overview Associate Director, Patient Marketing and Engagement locations : Boston, MA, US.Read on to find out what you will need to succeed in this position, including skills, qualifications, and ex...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    Director of Growth Marketing

    Director of Growth Marketing

    COSMOMinneapolis, MN, US
    serp_jobs.job_card.full_time
    serp_jobs.filters_job_card.quick_apply
    At Cosmo, we’re on a mission to inspire amazing, real-world childhoods, and we’re building purposeful technology and a passionate community of families to create a movement! .We’re looking for...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    Digital Marketing Director, Growth and Performance

    Digital Marketing Director, Growth and Performance

    MediabistroSaint Paul, MN, United States
    serp_jobs.job_card.full_time
    Overview The Hazelden Betty Ford Foundation is the largest nonprofit addiction recovery organization in the United States. It is also one of the most mission-driven places you will find.The Hazelden...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Director, Product Marketing

    Director, Product Marketing

    EPIND Epicor IndiaMinneapolis, MN, United States
    serp_jobs.job_card.permanent
    Your Privacy • • • •What you will be doing : • • • •What you will likely bring : • • • •What could set you apart : • •#LI-CM1 #HYBRID • •About Epicor • •At Epicor, we’re truly a team. Join 5,000 talented professionals i...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    Associate Director of Product Management, Campaign Operations

    Associate Director of Product Management, Campaign Operations

    Best BuyUSA, Minnesota, Minneapolis
    serp_jobs.job_card.full_time
    As the Associate Director of Product Management, Campaign Operations, you will play a critical leadership role in shaping the future of Best Buy's Retail Media & Advert...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.new
    Associate, Marketing Solutions ( •)

    Associate, Marketing Solutions ( •)

    MediabistroSaint Paul, MN, United States
    serp_jobs.job_card.full_time
    Job Title : Associate, Marketing Solutions ( •) Job Description The Marketing Consultant performs marketing, sales and consulting functions to develop, implement, maintain and enhance the value of th...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    Carmichael Lynch is hiring : Associate Media Director - Video Investment in Minne

    Carmichael Lynch is hiring : Associate Media Director - Video Investment in Minne

    MediabistroMinneapolis, MN, United States
    serp_jobs.job_card.full_time
    Associate Media Director - Video Investment Minneapolis (hybrid or remote) What We Believe We believe that when the best of strategy and creativity come together, brands stand apart.Our Hiring P...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    Field Marketing Associate Minnesota, United States

    Field Marketing Associate Minnesota, United States

    MediabistroSaint Paul, MN, United States
    serp_jobs.job_card.full_time
    The Field Marketing Associate / Regional Activation Manager will report to the Sr.This role is expected to provide day-to-day tactical marketing support and serve as the “feet on the street” to driv...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    Associate Director, Established Brands Marketing

    Associate Director, Established Brands Marketing

    MediabistroSaint Paul, MN, United States
    serp_jobs.job_card.full_time
    Associate Director, Established Brands Marketing.The Associate Director, Established Brands Marketing is responsible for driving marketing strategy and execution for late-lifecycle brands, ensuring...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    Product Marketing Director, Meta Horizon Economy

    Product Marketing Director, Meta Horizon Economy

    MediabistroSaint Paul, MN, United States
    serp_jobs.job_card.full_time
    Please make an application promptly if you are a good match for this role due to high levels of interest.Meta Reality Labs is on a mission to build the next computing platform by putting people at ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days