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Associate Director, Patient Marketing and Engagement

Associate Director, Patient Marketing and Engagement

MediabistroMinneapolis, MN, United States
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Overview

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Associate Director, Patient Marketing and Engagement. Join to apply for the Associate Director, Patient Marketing and Engagement role at argenx. We are transforming immunology and delivering medicines to help autoimmune patients. argenx is expanding to reach more patients through a differentiated asset pipeline, led by VYVGART, our first-in-class neonatal Fc receptor blocker approved for the treatment of gMG, with potential to treat dozens of severe autoimmune diseases. The Associate Director, Patient Marketing and Engagement will lead the development and execution of patient-centered strategies to empower, educate, and activate patients with rare autoimmune conditions and their caregivers. This role will partner cross-functionally with HCP Marketing, Patient Support Services, Patient Advocacy, Corporate Communications, and external agencies to deliver impactful campaigns that build awareness, foster community connection, and ensure brand pull-through. We are seeking a self-starter with a proven track record in rare disease or specialty pharma, who is passionate about patients, highly collaborative, and skilled at translating insights into innovative and compliant marketing initiatives.

Responsibilities

Strategic Execution :

Support brand indication lead in shaping and delivering patient-focused strategies, storytelling, and positioning aligned to brand and disease state priorities.

Omnichannel Marketing :

Design and implement content and channel strategies that deliver personalized, timely, and clear communications across digital, social, and in-person channels.

Patient Education & Community Engagement :

Lead disease awareness and education initiatives; build relationships with patient and caregiver communities, advocacy groups, and thought leaders to co-create meaningful solutions.

Insights & Analytics :

Partner with Commercial Insights to translate patient journey insights into actionable strategies; measure campaign effectiveness and optimize tactics to improve patient experience and outcomes.

Cross-Functional Collaboration :

Work closely with Legal, Regulatory, and Medical Affairs to ensure compliant review and approval of patient-facing tactics and materials. Align with Patient Advocacy and global partners on conferences, events, and co-branded initiatives.

Vendor & Budget Management :

Manage agency partners to deliver high-quality tactics on time and within budget. Track and manage patient engagement budget with accountability for spend and ROI.

Team & Leadership :

Represent the voice of the patient across the organization, influence without authority, and mentor junior marketers within the Patient Marketing Community.

Time Management :

This is a remote position with travel required ~30-40% of the time.

Education, Experience And Qualifications

BS / BA degree (science or business degree preferred); advanced degree a plus

8-10 years of experience in pharmaceutical / biotech marketing or relevant commercial experience

Experience in rare disease, consumer or HCP marketing, omni-channel media preferred

Action oriented, with brand launch experience, strong project management skills and organization skills

Strong communication, presentation and facilitation skills

Strong interpersonal skills and ability to communicate with empathy

Ability to form partnerships and work collaboratively with cross-functional partners, as well as external vendor partners, to meet shared objectives

Ability to thrive in a fast-paced entrepreneurial environment, prioritize effectively, and work independently

Strong understanding of legal and regulatory environment in pharmaceutical industry

Agility and proven ability to influence without authority

At argenx, all applicants are welcomed in an inclusive environment. They will receive equal consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other applicable legally protected characteristics. argenx is proud to be an equal opportunity employer. Before you submit your application, CV or any other personal details to us, please review our argenx Privacy Notice for Job Applicants to learn more about how argenx B.V. and its affiliates (“argenx”) will handle and protect your personal data. If you have any questions or you wish to exercise your privacy rights, please contact our Global Privacy Office by email at privacy@argenx.com. If you require reasonable accommodation in completing your application, interviewing, or otherwise participating in the candidate selection process please contact us at hr.us@argenx.com. Only inquiries related to an accommodation request will receive a response.

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Patient Engagement • Minneapolis, MN, United States

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