Digital Marketing Director, Growth and Performance

Overview The Hazelden Betty Ford Foundation is the largest nonprofit addiction recovery organization in the United States. It is also one of the most mission-driven places you will find. The Hazelden Betty Ford Foundation team is passionate about providing hope and ultimately healing. As a living, growing and evolving institution, the Hazelden Betty Ford Foundation is – at our core- a people-powered organization. Hazelden Betty Ford Foundation is comprised of 1600+ employees, seventeen treatment sites and produces $190 million dollars in annual revenue. This exemplary organization serves nearly 25,000 people annually and is committed to provide hope and healing for those experiencing addiction to alcohol and other drugs.

Remember to check your CV before applying Also, ensure you read through all the requirements related to this role.

What makes this organization unique is its total ecosystem approach to prevention, education, research, advocacy and treatment. All of the parts of the organization work together to inform, develop and deliver evidence- based practices that help people reclaim their futures and restore their hope.

Being “a best place to work” is a strategic goal of Hazelden Betty Ford Foundation and it’s a goal that every employee plays an active role in helping to achieve. Our culture is a reflection of how encouraged and energized we each feel about contributing our ideas and performing to our greatest ability. Join us and do meaningful work.

We deeply value our employees. Working at Hazelden Betty Ford Foundation includes a comprehensive benefits package, including :

Competitive Health, Dental and Vision Plans

Retirement savings plan with employer match

Paid time-off

Tuition reimbursement

The Hazelden Betty Ford Foundation is proud to be an equal opportunity and affirmative action employer. We believe that diversity and inclusion among our colleagues is critical to our success as a force of healing and hope for individuals, families and communities affected by addiction to alcohol and other drugs; and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

Salary : USD $130,558.00 - USD $190,249.00 / Yr.

Responsibilities

This is a hybrid opportunity. The ideal candidate must be commutable to one of our MN facilities.

We are seeking a strategic, data-driven Digital Marketing Leader to lead our digital growth strategy and execution. This leader will be directly accountable for driving measurable growth in customer acquisition and demand generation by bringing forward bold, new ideas and approaches.

The role will own the strategy and lead the teams responsible for all performance channels, including paid search, SEO, paid social, and content creation, ensuring all digital initiatives are optimized for maximum ROI.

Digital Channel Leadership

SEO

Team Leadership

Social

Oversee paid and organic social media strategy across platforms (Meta, LinkedIn, TikTok, X).

Manage content calendars, creative development, and audience targeting.

Analyze performance metrics and optimize campaigns for engagement and conversion.

Explore new social channels and ad formats to expand reach and impact.

Qualifications

Required Qualifications :

Bachelor’s degree in marketing, communications, journalism, or related field

7-10+ years experience of digital marketing, communications, or advertising

3-5+ years in a leadership role

Experience with AI-driven marketing tools for personalization, predictive analytics, and creative generation.

Strong storytelling and presentation skills, with the ability to translate complex data into actionable insights.

Strong written and verbal communications skills

Preferred Qualifications :

Experience with tools including Google Analytics, Google Search Console, Google Ads, Google Tag Manager, Invoca, Adthena, SEMRush, Adobe Target, MozLocal, Looker Studio, and SiteImprove

Knowledge of Web content, and social media development and production

Certifications in Google Ads, Meta Ads, and other relevant platforms (e.g., TikTok Ads, LinkedIn Marketing).

Additional Details This is a hybrid opportunity. The ideal candidate must be commutable to one of our MN facilities. The role emphasizes driving digital growth, ownership of strategy, and leadership across paid search, SEO, paid social, and content creation to optimize ROI.

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