Associate Director, International Marketing, Strategy Lead Eyecare (Retina)

International Retina Brand Manager

This role is integral to our ambition to further strengthen our market position in Retina. You will be responsible for strategic planning, leading the Retina cross-functional team to ensure effective positioning and seamless collaboration across our international teams to support continued brand growth and excellence.

Reporting to the International Retina International Brand Team Lead, you will drive the successful execution of brand initiatives, support the ongoing growth of the Retina business, and foster collaboration with internal teams to ensure strategic alignment and operational excellence across our international markets. The candidate will work closely with a matrixed organization, including (but not limited to) : market access, medical affairs, finance, regulatory, legal, supply operations, health economics, clinical development, R&D, public affairs, medical and regulatory review, patient relations, business insights, OEC, and sales training.

This position requires a highly motivated, team-oriented individual dedicated to making an impactful difference for our retina patients. It's an exciting opportunity to further strengthen global brand experience in a competitive market while collaborating with a world-class team.

Key Responsibilities :

• Manage International Marketing Manager
• Lead the Strategic Brand Planning process for on market retina assets
• Lead the Cross-Functional Tactical planning process
• Support and oversee the defined strategic workstreams, thus delivering on the execution of Functional plans
• Leadership and collaboration into the Area structures to drive consistent implementation of International strategy, with an emphasis on collaborating with the Area Commercial Directors and Business Unit Directors / Marketing Leads in target affiliates.
• Co-create acceleration strategies with Affiliates and Area teams to ensure appropriate resourcing and investment.
• Establish clear growth criteria and ensure that all stakeholders are adequately trained to maximize assets through effective communication, training, and support.
• Collaborate and lead by example with cross functional and cross geographic teams to generate effective brand strategies and tactical plans to deliver business results.
• Stay informed about industry trends, competitor activities, and regulatory requirements to inform strategies and tactics.
• Motivate, excite, and align the Abbvie organization behind the product and the future growth potential, explore future opportunities in collaboration with AbbVie Global Governance bodies, including the Global Brand Team and Asset Strategy Team.
• Lead ACE Brand readiness
• MABI point of contact per TA
• Portfolio Budget Management in collaboration with Global Finance leads

Qualifications :

Desirable :

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer / Veterans / Disabled.