Creative Strategist (Paid Social) (New York)

About Cousin Labs

Cousin Labs is a creator-led growth agency that builds creative engines for consumer brands. We work with some of the fastest-growing companies in health, wellness, tech, and consumer services, delivering high-impact creative rooted in strategic insights, platform-native creative, and narrative craft.

About the Role

Were looking for a

Creative Strategist

to lead ideation, build creative roadmaps, and translate performance data into actionable next steps across client accounts.

This is a hybrid strategy + creative development role : youll help define what kinds of creative we make, why it matters, and how we evolve based on results. Youll own the why behind the worksynthesizing performance data, client goals, and cultural insights to shape high-impact campaigns.

Youll collaborate with producers, editors, creators, and clients to identify top-performing themes and formats, pitch new concepts, and outline creative testing strategies. This is a role for someone who loves connecting the dots between creative intuition and data-driven thinking.

What You'll Do

Creative Strategy & Ideation

Build and maintain concept maps that align with client goals and performance insights.

Own creative ideation sessionspitching new hooks, formats, and storytelling frameworks built for paid social.

Ensure variety and breadth across formats, tones, and messaging angles in every creative sprint.

Creative Reporting & Recommendations

Monitor performance trends weekly to understand whats working

(and whats not)

Summarize insights into creative recaps and reporting decks that inform future production.

Provide clear, actionable next-step recommendations for producers and creators to execute against.

Client & Team Collaboration

Partner closely with producers to align weekly deliverables with performance priorities.

Present strategic rationale to clients when neededexplaining the why behind new concepts or shifts in direction.

Help shape internal best practices around messaging, positioning, and testing strategies.

You'll thrive in this role if you are :

Comfortable owning strategy across multiple accounts while staying close to the creative.

A sharp thinker who can distill performance metrics into storytelling takeaways.

Curious about platform trends, performance benchmarks, and how creative works in the real world.

Collaborative by natureyou love working across disciplines to make the work better.

Always asking whats next? and ready to answer it with smart, testable ideas.

Pay

Salaries start at $100,000 USD commensurate with experience

Platinum health benefits + co-working stipend