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Senior Digital Planning Analyst

Senior Digital Planning Analyst

tarte cosmeticsNew York, NY, US
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Job Description

Job Description

Sr. Digital Planning Analyst

Location : New York, NY (Hybrid)

Department : Global Demand Planning

Reports To : Manager, Demand Planning

About the Role

tarte is seeking a highly analytical and detail-oriented Sr. Digital Planning Analyst to support forecasting and demand planning across our digital platforms, including tarte.com and TikTok Shop. This role is responsible for managing SKU-level forecasts, driving performance analysis, and collaborating cross-functionally to optimize inventory and support strategic initiatives such as new product launches, promotions, and channel growth.

You’ll play a critical role in shaping how we plan, execute, and scale our DTC and social commerce business. The ideal candidate thrives in a fast-paced environment, is detail oriented and confident working with and summarizing large datasets, and an understanding of digital commerce dynamics.

What You’ll Do

Forecast Ownership & Digital Channel Planning

  • Support SKU-level demand planning for tarte.com and TikTok Shop businesses across core, promotional, and newness assortments with direction from the Demand Planner Manager and Merchandising teams
  • Monitor sales trends, seasonal shifts, and launch performance to improve forecast accuracy and agility
  • Work closely with the cross functional teams to analyze retailer and product performance trends and variances to forecast

Analytics, Reporting & Insights

  • Analyze retail, supply chain, and marketing data to identify demand drivers, risks, and gaps.
  • Build and maintain dashboards and custom reports to track key performance indicators (KPIs), forecast accuracy, and product performance.
  • Conduct post-launch and promotional event analyses to inform future planning strategies.
  • Inventory Alignment & Risk Mitigation

  • Collaborate with operations and supply chain teams to close inventory gaps, reduce overstock risk, and ensure readiness for launches.
  • Partner with Allocations to review purchase orders (POs), weeks of supply (WOS), and communicate risk based on sell thru projections.
  • Review and approve inventory for allocations and gratis transfers related to newness, campaigns, and retail events.
  • Cross-Functional Collaboration

  • Lead forecast-related discussions and influence decision-making across internal teams.
  • Align assumptions for product demand, marketing cadence, and market-level inventory strategy.
  • System Ownership & Continuous Improvement

  • Act as a subject matter expert (SME) for the Vanguard Demand Planning Tool.
  • Identify opportunities to enhance planning processes, improve data flow, and automate reporting tasks.
  • Contribute to process documentation and best practice development to scale global digital planning capabilities.
  • What We’re Looking For

  • Bachelor’s degree in Business, Supply Chain, Analytics, Economics, or a related field.
  • 2–4 years of experience in demand planning, supply chain, or digital analytics within a high-growth consumer brand or eCommerce environment.
  • Advanced proficiency in Excel; experience with demand planning tools (Vanguard a plus) and BI platforms (e.g., Tableau, Power BI).
  • Experience with direct-to-consumer (DTC) and / or social commerce business models.
  • Strong analytical and problem-solving skills; ability to synthesize insights from large datasets.
  • Excellent communication skills and ability to collaborate across departments and levels.
  • Highly organized, self-motivated, and comfortable managing competing priorities in a dynamic environment.
  • Our Perks :

  • Salary range : $65,000-75,000 (compensation will depend on a variety of factors, including but not limited to skill level, relevant work experience & education)
  • Medical, dental, vision, 401k plan & access to health and wellness programs
  • Paid vacation, holidays, summer Fridays, birthdays off, volunteer time & more!
  • Hybrid work policy
  • Gratis, employee discount on tarte.com, team give-back initiatives
  • Friendly, fun, creative & collaborative work environment
  • Tarte is an equal opportunity employer.
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