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Insights Analyst (Los Angeles)

Insights Analyst (Los Angeles)

HighwireLos Angeles, CA, US
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Insights Analyst

The Analyst, Highwire Intelligence Group will play a crucial role in delivering actionable, data-driven insights to support client strategies. You'll dive into the world of data to craft compelling narratives that empower our clients in the fast-evolving technology and healthcare sectors. If you're excited about the intersection of data, technology, and communications and are eager to contribute to building a leading agency capability, this role is perfect for you.

Key Responsibilities :

  • Data Analysis & Insights : Analyze social media, web, and traditional media data to generate insights that inform strategic communications and marketing decisions.
  • Media Monitoring & Listening : Develop and execute Boolean queries to monitor conversations across social media and online news platforms, identifying emerging trends and themes.
  • Data Visualization & Storytelling : Build engaging and insightful data stories and visualizations using tools like Google Sheets, Google Slides, PowerPoint and Tableau to communicate key findings.
  • Performance Measurement : Use analytics platforms (e.g., Google Analytics, Sprout Social, Meltwater) to assess content performance and provide recommendations for optimization.
  • Market Research : Conduct market and competitor analysis to establish baseline knowledge and uncover opportunities.
  • Automation & Tools : Leverage tools like Excel, Quid, and AI-driven platforms for efficient data collection and analysis.
  • Collaboration : Work closely with internal teams, including account leads, to integrate data insights into broader communication strategies.

Qualifications :

  • Experience : 2-5 years in analytics, preferably in PR, marketing, or advertising, with a focus on technology and healthcare sectors.
  • Technical Skills : Proficient with Google Suite (especially Sheets and Slides), data visualization tools, and media monitoring software (e.g., Quid, StatSocial, SimilarWeb).
  • Data-Driven Mindset : Passionate about working with data to derive insights and confidence in translating these into actionable recommendations.
  • Communication : Strong verbal and written communication skills, with the ability to present data clearly and persuasively.
  • Attention to Detail : Highly organized, with excellent time management and a keen eye for detail.
  • Critical Thinking : Capable of identifying trends and solving strategic problems using data.
  • Digitally Savvy : Familiarity with social platforms and emerging trends in digital and social media.
  • What You'll Gain :

  • Experience working with high-profile clients, exposure to cutting-edge analytics techniques, and the opportunity to shape strategies that drive real impact in the technology and healthcare spaces.
  • Highwire Perks :

  • Competitive salary
  • Merit-based bonuses and promotions
  • Hybrid work model to suit your schedule and lifestyle
  • Excellent vacation policy including extended break for summer and winter holiday
  • Participate in Empower Hours on Fridays; Team has the ability to log off by 3pm
  • 401K Match
  • Medical and dental benefits / FSA
  • Paid Parental Leave
  • Commuter Benefit
  • Home office equipment stipend
  • Growth Mindset Stipend of $100 annually for books, exhibitions, etc.
  • Technology reimbursement
  • Wellness benefit
  • Donation Match
  • Mentorship
  • Monthly recognition programs
  • Employee referral bonus
  • New business referral bonus
  • Quarterly Highwire fun events Thanksgiving is our favorite holiday
  • Dog friendly work environment
  • Extremely supportive, nurturing environment with many opportunities for learning and growth
  • $54,000 - $72,000 a year

    Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.

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    Los • Los Angeles, CA, US

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