US Oncology (RLT) Marketing Director - Brand and Launch Strategy

Job Title : US Oncology (RLT) Marketing Director - Brand and Launch Strategy

Location : Cambridge, MA

About the Job

The position, US Marketing Oncology RLT will be supporting the optimization of marketing strategies and campaigns across various channel opportunities. This role requires a marketer with an understanding of the US oncology market and experience in new product launches. Qualified candidates will be involved in the brand plan strategy and launch readiness. This role could provide strategic guidance and mentorship to marketing team members, fostering a high-performance culture that values innovation, accountability, and executional excellence.

This role would report to the US Head of Marketing and is based in Cambridge, MA.

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

Main Responsibilities

Strategic Leadership

Lead regional business reviews across all field facing functions, synthesizing performance data into clear insights, identifying site related risks and translate into tactical next steps.

Define and execute comprehensive US brand plans that align to unlock market opportunities, ensuring short- and long-term growth.

Establish and oversee a robust KPI framework, integrating market analytics and field team performance to translate insights into actionable field strategies and launch progress.

Customer Strategy & Engagement

Segmentation and Personalization : Develop advanced customer / site segmentation and HCP profiles to enable tailored, insight-driven engagement strategies.

HCP Marketing : Lead the creation of impactful HCP marketing strategies rooted in customer insights, driving tailored and differentiated positioning towards the right customer and tactical execution across priority channels.

Omnichannel Innovation : Architect and implement integrated omnichannel marketing approaches which are focused on major sites, optimizing digital platforms and non-personal engagement to maximize reach and impact, while providing visibility to engagement to field teams.

Change Management

Implement change management strategies and approach. Partner seamlessly with sales, medical affairs, market access, and operations to ensure cohesive, customer-centric execution.

Desired Behaviors

Demonstrates endless curiosity and a strong drive to learn and explore innovative ideas.

Thinks creatively and challenges conventions with out-of-the-box solutions.

Operates with agility and versatility, stepping outside defined boundaries when needed.

Anticipates problems and weak links ahead of time, taking initiative-taking steps to address them.

Brings motivation, resilience, and a solutions-oriented mindset to complex challenges.

About You

Qualifications

Global or US Oncology experience – must. Radioligand experience – preferred.

Bachelor's degree and minimum 8+ years in pharmaceutical or biotech industry, with at least 4+ years in marketing or commercial roles.

Demonstrated success in leading product launches and driving brand growth.

Strong analytical skills with ability to translate data into actionable marketing strategies.

Experience in developing and executing omnichannel marketing campaigns.

Excellent communication and cross-functional collaboration skills

Ability to travel up to 33%.

Why Choose Us?

Bring the miracles of science to life alongside a supportive, future-focused team.

Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally.

Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks' gender-neutral parental leave.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.