Director, Patient Marketing

Job Description

Job Description

About Care Access

Care Access is working to make the future of health better for all. With hundreds of research locations, mobile clinics, and clinicians across the globe, we bring world-class research and health services directly into communities that often face barriers to care. We are dedicated to ensuring that every person has the opportunity to understand their health, access the care they need, and contribute to the medical breakthroughs of tomorrow.

With programs like Future of Medicine , which makes advanced health screenings and research opportunities accessible to communities worldwide, and Difference Makers , which supports local leaders to expand their community health and wellbeing efforts, we put people at the heart of medical progress. Through partnerships, technology, and perseverance, we are reimagining how clinical research and health services reach the world. Together, we are building a future of health that is better and more accessible for all.

To learn more about Care Access, visit www.CareAccess.com.

How This Role Makes a Difference

The Director of Patient Marketing will provide oversight for all patient marketing initiatives. You will lead the development and execution of integrated marketing campaigns that drive patient acquisition, engagement, and retention. This role combines online and offline strategies, leverages data-driven insights, and integrates emerging technologies including artificial intelligence (AI) to optimize patient experiences and improve outcomes.

How You'll Make An Impact

• Develop and execute patient recruitment and retention strategies for clinical research studies.
• Develop and implement a comprehensive, omni-channel marketing strategy integrating digital and traditional marketing efforts to create a seamless and personalized participant journey.
• Collaborate with cross-functional teams including clinical, analytics, IT, and, Community, Operations, and business development to ensure a unified participant marketing approach.
• Oversee all digital marketing initiatives including social media, email campaigns, website optimization, paid media, and content marketing.
• Design and manage offline strategies such as direct mail, print media, partnering with patient advocacy groups, and event activation.
• Utilize AI and machine learning tools for predictive analytics, patient segmentation, personalization, and campaign automation.
• Lead the implementation of AI-powered solutions for enhanced engagement, dynamic content personalization, and intelligent targeting.
• Lead and mentor a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
• Manage relationships with external agencies, vendors, and technology partners to execute campaigns and adopt cutting-edge marketing tools.
• Define KPIs and measure the effectiveness of marketing initiatives to optimize efficiency.
• Stay abreast of industry trends, competitive landscape, and regulatory changes to proactively adjust marketing strategies and ensure compliance.
• Oversee the creation of compelling patient-centric content, including educational materials, digital assets and outreach programs.
• Collaborate with Legal and Regulatory teams to review and approve marketing materials, ensuring compliance with relevant laws and regulations.

The Expertise Required

Certifications / Licenses, Education, and Experience :

How We Work Together

Benefits & Perks

Diversity & Inclusion

We work with and serve people from diverse cultures and communities around the world. We are stronger and better when we build a team representing the communities we support. We maintain an inclusive culture where people from a broad range of backgrounds feel valued and respected as they contribute to our mission.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to, and will not be discriminated against on the basis of, race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

Care Access is unable to sponsor work visas at this time.

If you need an accommodation to apply for a role with Care Access, please reach out to : TalentAcquisition@careaccess.com