Demand Generation Manager

About Fabric HealthAt Fabric Health, we're not just building technology; we're fixing healthcare's capacity problem. Our mission is to power healthcare to move faster, work smarter, and deliver better care, creating seamless, intuitive experiences that simplify and unify virtual and in-person care for thousands of providers and millions of patients nationwide. We're a team of brilliant, thoughtful minds, deeply motivated by improving patient and provider lives, and we believe technology can truly enhance the US healthcare system.

Trusted by leading healthcare organizations : Our customers include Luminis Health, OSF HealthCare, MUSC Health, and Intermountain.

We are backed by leading investors such as Thrive Capital, GV (Google Ventures), General Catalyst, Salesforce Ventures, Vast Ventures, BoxGroup, and Atento Capital. We value working quickly for good reason, listening deeply to solve big challenges, and building products like we would for loved ones.

About the RoleFabric is looking for a results-driven Demand Generation Manager to own and execute the campaigns that fuel our enterprise pipeline. You’ll bring a Go-to-Market (GTM) engineering mindset—building and optimizing workflows across Salesforce, HubSpot, and AI tools like Clay to enrich leads, personalize outreach, and measure impact. This role is central to Fabric’s mission : by ensuring our solutions reach the right buyers at the right time, you’ll help us expand our reach to health systems, payers, and employers, enabling better care for patients and providers everywhere.

You’ll join a small but highly collaborative Marketing team, reporting directly to the Director of Marketing. This is a fast-moving, high-impact environment where you’ll be trusted to manage programs independently, having end-to-end ownership with visibility and input at the highest levels of our GTM strategy.What You'll DoAs a Demand Generation Manager, you will be the key owner of pipeline creation and acceleration. Your primary responsibilities will include :

• Owning Campaign Execution : Own and execute demand generation campaigns that directly contribute to pipeline creation and sales opportunities.
• Targeted Outbound : Lead targeted outbound campaigns in partnership with Sales, including building account lists, designing effective messaging, and executing outreach.
• Inbound Optimization : Optimize inbound channels including paid search, paid social, website conversion, and SEO in coordination with the Director of Marketing.
• ABM Leadership : Manage account-based marketing programs with Sales to target and engage priority accounts.
• Event Support : Support event-related GTM workflows and campaigns—driving pre-event outreach, lead capture, follow-up sequencing, and reporting in coordination with the broader marketing team.
• GTM Automation : Design and optimize automated GTM workflows using tools like Clay and HubSpot to enhance lead routing, scoring, enrichment, and campaign personalization.
• Cross-Functional Collaboration : Collaborate with the Content & Communications Manager and Product Marketing Manager to ensure campaigns are fueled with strong messaging, assets, and customer proof points.
• Reporting & Optimization : Report on campaign performance, pipeline influence, and ROI, using insights to continually refine strategy.

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The national pay range for this role is $90,000.00– $130,000.00 per year. Actual compensation will be determined by factors such as the candidate's geographic market, experience, skills, and qualifications. Certain roles may also be eligible for additional compensation, including a comprehensive benefits package such as medical, dental, vision, unlimited PTO, and a 401(k) plan, stock options and bonuses. If your compensation requirement is greater than our posted range, please still consider applying; a determination can be made based on unique qualifications. Expected compensation ranges for this role may change over time.

Learn more about Fabric

At Fabric, we believe that a diverse workforce is essential to our success. We are an equal opportunity employer and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, or any other legally protected characteristic. We actively encourage individuals from all backgrounds to apply.#LI-Remote

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