Product Marketing Lead

We've been working at the forefront of generative AI to automate the hard parts of designing and sharing beautiful presentations, websites, social media posts, and more.

We're based in San Francisco - most of us are in office ~3 days a week

We're AI pioneers - we're early players in the space and we're constantly redefining what it means to build with and for AI

About the role

We're looking for our first product marketing leader to own and scale B2B marketing at Gamma. As Gamma grows from 50+ million individual users to becoming the go-to presentation and content creation platform for businesses, you'll define how we position, launch, and grow our Business and future Enterprise offerings.

As we establish our GTM team at Gamma, you'll be a founding member contributing to our strategy, ensuring we communicate effectively to businesses and create a winning feedback loop between GTM and Product. With our AI-first approach and rapid product velocity, you'll have the opportunity to pioneer new PLG strategies in an emerging category and help us build our employer brand by speaking about those strategies in public.

This position is an onsite role in San Francisco with a hybrid flexible work culture. You'll be expected to come in to our Potrero Hill office 2-3 days per week with a schedule that works best for you.

What you'll do :

Own positioning and messaging strategy for Gamma's business use cases, translating our product capabilities into compelling value propositions for teams from startups to enterprises

Lead end-to-end planning and execution for B2B feature launches

Create comprehensive sales enablement materials including pitch decks, objection handling guides, and customer stories

Drive structured customer research and collaborate with our product team to validate messaging, inform pricing and packaging, and prioritize feature roadmap for business segments

Monitor competitive landscape and synthesize market intelligence into actionable insights for the broader team

Collaborate with product team to optimize in-product onboarding flows and feature adoption for team workflows

Build scalable launch processes and cross-functional communication frameworks to support our rapid shipping culture

Establish KPIs and measurement frameworks for B2B growth initiatives

Our ideal candidate has :

8+ years of product marketing experience in SaaS

Experience with sales-assisted PLG motions and creating materials that enable both self-serve conversion and sales-led expansion

Track record of launching and positioning products for business users, with deep understanding of team collaboration and buying behaviors

Exceptional storytelling abilities with experience translating technical capabilities into business value

Data-driven mindset with proficiency in analytics tools and experience measuring marketing impact through conversion metrics, pipeline contribution, and user behavior analysis

AI-curious builder with genuine enthusiasm for generative AI tools and their potential to transform business workflows

Strong cross-functional collaboration skills with ability to influence product roadmap, align teams, and coordinate complex launches

Technical fluency to understand product capabilities and work effectively with engineering teams on items such as API documentation and integration guides

Previous experience at companies that successfully transitioned from consumer to B2B or scaled PLG to enterprise segments

Background in design, creative tools, or productivity software with understanding of professional workflows

Experience marketing AI products to business and IT stakeholders

The base annual salary range for this role is $175K - $225K

Competitive compensation package including equity

Comprehensive medical, vision, and dental insurance for you and your benefits

Unlimited PTO and flexible hours — we encourage everyone to take time off as needed!

Final offer amounts are determined by multiple factors, including but not limited to experience and expertise in the requirements listed above.

If you're interested about this role but you don't meet every requirement, we encourage you to apply anyway! We're always excited about meeting great people and we care about more than the bullet points on your resume.

We're a team of dreamers and doers building in beautiful San Francisco

We're kabbadi enthusiasts, pickleballers, dog herders, woodworkers, keyboard nerds, potters, and more — and we can't wait to meet you!

#J-18808-Ljbffr