Sr. Product Marketing Manager

Overview

Our Mission We are Tinder. Launched in 2012, Tinder revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need : real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe.”

Our Values

• One Team, One Dream – We work hand-in-hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission.
• Own It – We take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence.
• Never Stop Learning – We cultivate a culture where it’s safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving.
• Spark Solutions – We’re problem solvers, focusing on how to best move forward when faced with obstacles. We don’t dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals.
• Embrace Our Differences – We are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team.

The Role

We’re looking for a Senior Product Marketing Manager to lead Global product marketing strategy and execution for our Core product pillar. This includes products across member and revenue growth, such as our onboarding experiences and subscription offerings.

At the intersection of marketing, brand, and product, you’ll own go-to-market strategy for new product features, develop feature positioning & branding, and collaborate with global product, communications and regional marketing teams to drive app growth and feature adoption.

This is a hands-on, data driven, consumer tech marketer role that balances brand, business, and UX needs to drive results. You’ll develop new processes and ways of working cross-functionally with marketing, product, communications, and insights to help us scale growth and elevate our in-app brand experience. This cross-functional role reports into the Director of Product Marketing Core.

Where you’ll work

This is a hybrid role and requires in-office collaboration. This position is based in Los Angeles, San Francisco, or Palo Alto.

In this role you will

You’ll Need

Salary : The salary range for this position is $145,000 - $170,000. Factors such as scope and responsibilities of the position, candidate's work experience, education / training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in Los Angeles / Palo Alto / San Francisco. This salary will be subject to a geographic adjustment if an authorization is granted to work outside of the location listed in this posting.

Commitment to Inclusion

At Tinder, we don’t just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences. Learn more here : Tinder is an equal opportunity employer. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please speak to your Talent Acquisition Partner directly.

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