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Senior Marketing Manager
Senior Marketing ManagerBoutique Civil Law Firm • Boynton Beach, FL, US
Senior Marketing Manager

Senior Marketing Manager

Boutique Civil Law Firm • Boynton Beach, FL, US
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Job Description

Job Description

A well-established Personal Injury Law Firm in Boynton Beach, FL, is currently seeking a proficient Senior-Level Marketing Manager to join our team.

Responsibilities :

  • Create and implement comprehensive marketing strategies, communications, and public relations activities, both internally and externally, while ensuring adherence to Florida Bar Ethics Rules.
  • Manage and supervise all aspects of creating and releasing advertising materials and branded content.
  • Align the marketing needs of the organization with other departments strategically to maintain compliance with the company's brand standards and marketing objectives.

Qualifications :

  • Proven ability to work autonomously and effectively manage multiple projects.

    • Job Details :

  • Type : Full Time, 40 hours per week, non-exempt
  • Working hours : Monday to Thursday 8 : 30 am to 5 : 30 pm, Fridays 8 : 30 am to 5 : 00 pm

    • Benefits :

  • Competitive salary
  • Health insurance
  • 401(k) retirement savings plan
  • Paid time off (PTO)
  • Opportunities for career growth and professional development

    • Join our team and play a crucial role in advancing our firm's marketing strategies to contribute to our continuous success.

    Compensation :

    $65,000 - $110,000 commensurate with experience

    Responsibilities :

  • Developing an annual Marketing and Business Development plan and budget, including specifying key strategic and tactical objectives and means to achieve annual goals using both traditional and digital activities
  • Evaluating and analyzing the performance of campaigns and reporting to the ownership
  • Create, maintain, and analyze law firm KPIs and reporting to ownership
  • Engaging in research and analysis and competitive intelligence-gathering for strategic planning, competitive Firm positioning, and business development activities
  • Creating promotional messages and themes to drive business
  • Coordinating and integrating marketing strategies across multiple channels, including Digital and traditional media outlets
  • Managing third-party vendors and negotiating media buys
  • Identifying internal and external event opportunities (including sponsorship and speaking slots), assessing the value, relevance, and costs / benefits of these opportunities, and supervising events
  • Drafting and maintaining up-to-date materials about the Firm’s staff and its activities in both traditional and digital formats
  • Evaluating the client experience from start to finish, identifying areas for improvement, and developing and implementing means to achieve improvement of the client experience
  • Managing day-to-day responsibilities to ensure that all assignments and projects are effectively managed and in alignment with the Firm’s overall strategic efforts
  • Working with Firm attorneys to develop and execute marketing / business development strategies, plans, and projects

    • Qualifications :

  • An undergraduate degree is required, and a secondary degree (e.g., a Master’s degree, a Ph.D., an M.B.A.) is preferred
  • Minimum of 5+ years of demonstrated success in a business development / marketing -related field
  • Experience in a professional services environment with previous law firm experience preferred
  • Demonstrated experience in planning and executing a marketing campaign from start to finish while working in a leadership capacity
  • Proven success in strategically identifying competitive opportunities and leading organizations to unprecedented growth. Expertise in branding, tactical marketing initiatives, marketing communications, media, and online and offline

    • About Company

    Benefits

  • Health insurance
  • Retirement Plan 401(k)
  • Paid time off (PTO) - 10 days
  • Paid holiday time - 8 and ½ days
  • Annual review
  • No overtime required
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    Senior Marketing Manager • Boynton Beach, FL, US

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