Director, Marketing (Commercial Property Management)

Job Description

Job Description

ABOUT CIM GROUP :

CIM is a community-focused real estate and infrastructure owner, operator, lender, and developer. Our team of experts works together to identify and create value in real assets, benefiting the communities in which we invest. Back in 1994, our three founders focused on projects in Southern California neighborhoods. Today, we are a diverse team of 1,000+ employees with projects across the Americas. Our projects have delivered jobs; created comfortable places to live, work, and relax; and provided necessary and sustainable infrastructure. Our focus on enhancing communities is unwavering, and we strive to make an even greater impact in the years to come. Join us and make an impact today!

POSITION PURPOSE :

The Marketing Director will be responsible for developing and implementing an annual comprehensive marketing plan that may include events, media programs, digital initiatives, center website, social media and influencer programs to drive incremental sales and traffic. Source and develop business relationships with potential sponsors to enhance revenue and community programs. Manage entertainment for the project including music and artistic performances. Positively represent the center and management to tenants, customers, partners, and vendors and perform administrative support of all marketing activities. Manage center events, and promotions including collateral, entertainment, tenant participation, vendor management and marketing support.  Implement strategic metrics to gauge effectiveness of the marketing programs and champion of all local market insight.  Achieve results through positive working relationships within supporting departments such as leasing, investments and development to realize stated goals and objections.

RESPONSIBILITIES :

• Responsible for meeting budget and revenue goals related to marketing including accounts receivables.
• Identify, create and sell revenue opportunities through strategic positioning of property assets, media assets, and property programming to achieve the financial sales goals of the property.
• Seek out corporate sponsorships to enhance and maximize revenue generation.
• Facilitate and manage new streams of income generation to the property.
• Ensure property visuals are positive, welcoming, current, refreshed and engaging.
• Create immersive and engaging placemaking environments that captivate customers, foster a sense of community and connection through thoughtful design, curated experiences and strategic partnerships.
• Coordinate visual merchandising, signage and advertising programs.
• Responsible for engaging and coordinating all music performances in the common areas.
• Responsible for supporting and diligently implementing all corporate initiatives, including transactional business, according to guidelines established by the company.
• Remain current on local events and other opportunities for community engagement.
• Support tenant marketing efforts and serve as a positive bridge between tenant needs and the local community.
• Coordinate with Public Relations firms on media pitches, events, new hire announcements, etc.
• Actively monitor social media to keep a relevant pulse on the public tone and chatter about the property.
• Manage social media accounts in partnership with agency partners.
• Partner with internal and external resources to develop and build content for social media channels, such as photos, videos, and written posts.
• Collect research materials as needed to support outbound marketing efforts.
• Ensure website, social media accounts, brochures, and other marketing mediums are aligned with current content, including renderings, copy, video, etc.
• Assist with leasing outreach and presentation support for retail and office brokers.
• Manage vendor relationships, including invoicing, reporting, and scheduled calls.
• Coordinate with Corporate Marketing & Communications to ensure that all corporate guidelines for branding and public relations are adhered to.
• Oversee the Preparis emergency communications software and implement as needed.

SUPERVISORY RESPONSIBILITIES :

EDUCATION / EXPERIENCE REQUIREMENTS : (including certification, licenses, etc.)

COMMUNICATION SKILL REQUIREMENTS :

TECHNICAL SKILL REQUIREMENTS :

PERFORMANCE METRICS :

WHAT CIM OFFERS :

At CIM, we believe our success stems from our collective efforts, and we are committed to providing well-rounded support and resources for our employees. In addition to a competitive compensation plan, CIM offers a comprehensive benefits program for employees to thrive both inside and outside of work. Eligible employees can enjoy a wide range of benefits, including :

Actual base salary considers several factors including but not limited to geography, job-related knowledge, experience, and budget. The start of the salary range is typically associated with the minimum experience required.

HOW WE FEEL ABOUT DIVERSITY AND INCLUSION :

At CIM Group, we believe that the unique perspectives and backgrounds of our employees enhance everything we do. We are committed to fostering an inclusive environment where diversity is not only respected but celebrated. We strive to ensure that our workplace is free from discrimination and harassment, allowing everyone to contribute meaningfully and feel a sense of belonging. As an equal opportunity employer, we strictly prohibit any form of unlawful discrimination and adhere to the laws enforced by the EEOC. Our goal is to provide a safe and supportive environment where all employees can grow and make impactful contributions together.

CIM is committed to maintaining the confidentiality and privacy of your personal and financial information. Please click here for our Privacy Policy.

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