Director, Marketing (Commercial Property Management)

Director, Marketing (Commercial Property Management)

The Marketing Director will be responsible for developing and implementing an annual comprehensive marketing plan that may include events, media programs, digital initiatives, center website, social media and influencer programs to drive incremental sales and traffic. Source and develop business relationships with potential sponsors to enhance revenue and community programs. Manage entertainment for the project including music and artistic performances. Positively represent the center and management to tenants, customers, partners, and vendors and perform administrative support of all marketing activities. Manage center events, and promotions including collateral, entertainment, tenant participation, vendor management and marketing support. Implement strategic metrics to gauge effectiveness of the marketing programs and champion of all local market insight. Achieve results through positive working relationships within supporting departments such as leasing, investments and development to realize stated goals and objections.

Responsibilities include meeting budget and revenue goals related to marketing including accounts receivables, identifying and selling revenue opportunities through strategic positioning of property assets, media assets, and property programming to achieve the financial sales goals of the property. Seeking out corporate sponsorships to enhance and maximize revenue generation, facilitating and managing new streams of income generation to the property, ensuring property visuals are positive, welcoming, current, refreshed and engaging, creating immersive and engaging placemaking environments that captivate customers, fostering a sense of community and connection through thoughtful design, curated experiences and strategic partnerships, coordinating visual merchandising, signage and advertising programs, engaging and coordinating all music performances in the common areas, supporting and diligently implementing all corporate initiatives, including transactional business, according to guidelines established by the company, remaining current on local events and other opportunities for community engagement, supporting tenant marketing efforts and serving as a positive bridge between tenant needs and the local community, coordinating with Public Relations firms on media pitches, events, new hire announcements, etc. Actively monitoring social media to keep a relevant pulse on the public tone and chatter about the property, managing social media accounts in partnership with agency partners, partnering with internal and external resources to develop and build content for social media channels, such as photos, videos, and written posts, collecting research materials as needed to support outbound marketing efforts, ensuring website, social media accounts, brochures, and other marketing mediums are aligned with current content, including renderings, copy, video, etc, assisting with leasing outreach and presentation support for retail and office brokers, managing vendor relationships, including invoicing, reporting, and scheduled calls, coordinating with Corporate Marketing & Communications to ensure that all corporate guidelines for branding and public relations are adhered to, overseeing the Preparis emergency communications software and implementing as needed.

Supervisory responsibilities include fulfilling Manager-on-Duty rotation and managing day-to-day activities as necessary, overseeing all outside vendors, entertainers, etc. as part of marketing and events at the property, maintaining a positive relationship with all corporate support departments, carrying out supervisory responsibilities in accordance with the organization's policies and applicable laws, exhibiting passion and commitment to their own personal and professional development as well as that of their colleagues.