Email & Loyalty Marketing Manager

Email & Loyalty Marketing Manager

We're seeking a data-driven and innovative Email & Loyalty Marketing Manager to lead the strategy, execution, and optimization of our customer retention initiatives. Since our company was founded, we have engineered and built the highest-quality ATV and UTV parts in the off-roading industry. This critical role will help grow our customer base, increase purchase frequency, and build long-term brand loyalty for both B2C and B2B segments.

Primary Duties

Develop and execute email and SMS marketing strategies to drive engagement, retention, and revenue across B2C and B2B audiences.

Manage customer lifecycle campaigns including welcome, post-purchase, win-back, abandoned cart, and re-engagement flows.

Align email and SMS planning with overall Marketing campaign calendar planning, email copy, design coordination, and deployment.

Segment audiences to deliver highly personalized and relevant messaging based on behavior, purchase history, and lifecycle stage.

Design and execute A / B tests across subject lines, content, CTAs, send times, etc.

Monitor KPIs (open rate, CTR, conversion rate, revenue per send, unsubscribe rate, etc.) and continuously optimize performance.

Ensure all campaigns comply with CAN-SPAM, GDPR, and other applicable email regulations.

Own and optimize the company's loyalty and rewards program to increase customer retention and lifetime value.

Develop targeted campaigns and automations to promote loyalty rewards, point redemptions, referrals, and tier upgrades.

Work with cross-functional teams (product, creative, customer service) to improve program adoption and satisfaction.

Regularly analyze performance of loyalty program and propose initiatives to improve participation and repeat purchase behavior.

Identify key segments for repeat-purchase incentives, win-backs, and surprise & delight strategies.

Partner with content, creative, and merchandising teams to ensure cohesive messaging and campaign alignment.

Align retention and email strategies with broader marketing goals including promotional, seasonal, and product launch efforts.

Qualifications

Hands-on experience with email and SMS marketing platforms (Klaviyo preferred), loyalty platforms (e.g., Smile.io, Yotpo, LoyaltyLion), and CRM tools.

Strong understanding of lifecycle marketing, segmentation, and customer behavior analytics.

Experience developing and scaling loyalty programs or retention initiatives.

Excellent project management skills with the ability to manage multiple priorities and deadlines.

Strong analytical mindset with a data-first approach to decision-making.

Exceptional attention to detail in copy, design review, and QA.

Clear communication and collaboration skills in a fast-paced, cross-functional environment.

Not required, but preferred : Experience working in or marketing to enthusiast audiences or aftermarket parts categories. Working knowledge of HTML / CSS for email formatting or troubleshooting. Advanced training in Digital Marketing Practices.

Education / Experience

Bachelor's degree in marketing, business, communications, or related field. 3+ years of experience in email, SMS, and / or retention marketing, preferably in an eCommerce environment.

#LI-NO1 #SATV Dorman Products is an equal opportunity employer; we value a combination of ideas, perspectives, and cultures at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sex, gender identity, sexual orientation, age, marital status, veteran status, or disability status. EEO / AA Employer M / F / D / V. www.DormanProducts.com