Performance Marketing Manager

About the Role

We are looking for an experienced Performance Marketing Manager to lead both strategic oversight and hands-on execution of our paid media efforts across key retail platforms (Amazon, Chewy, Petco) and direct-to-consumer channels. This role requires a tactical expert with deep platform expertise who can drive day-to-day optimizations while managing agency relationships and communicating performance insights to global teams. The ideal candidate combines strategic thinking with hands-on keyboard experience across major retailer advertising platforms.

What You’ll Be Doing

• Directly manage and optimize campaigns across retail media platforms through systematic weekly performance reviews, implementing bid adjustments, keyword expansion, negative keyword refinement, creative testing, and rapid deployment of new platform features and beta opportunities
• Build new campaigns, ad groups, and product targeting strategies based on business priorities, seasonal opportunities, and platform expansion as business grows into new retail media networks
• Collaborate with brand, product, and design teams to develop and source advertising creative assets across all formats (static images, video, rich media), while executing comprehensive A / B testing roadmaps to identify high-performing assets and messaging strategies
• Create and maintain regular performance reports with detailed analysis of key metrics (ROAS, CAC, LTV, market share impact), presenting optimization changes, test results, and competitive intelligence to overseas and local teams with strategic implications for business decisions
• Serve as primary liaison between HICC Pet and performance marketing agencies while maintaining direct platform access for rapid response, and build strategic relationships with retailer advertising teams to leverage platform updates, beta opportunities, and partnership possibilities
• Directly manage and optimize paid social, Google Ads, and emerging DTC channels with hands-on campaign management
• Ensure cohesive messaging and budget optimization between retail media and DTC efforts

Required Qualifications

Technical Skills

HICC America Corp. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to status as a protected veteran or a qualified individual with a disability, or other protected status such as race, color, religion, sex, sexual orientation, gender identity, national origin or age.

HICC America Corp. has adopted a drug-free workplace policy. Working under the influence of drugs or alcohol is not permitted.

Any employment offer from HICC America Corp. is contingent upon the candidate having and maintaining a valid U.S. Work Authorization status throughout employment.