Content Engineer (Marketing)

Workstream is a mission-driven company building the all-in-one HR, payroll, and hiring platform for managing the hourly workforce. There are 2.7 billion hourly workers, making up 80% of the global workforce, but this market has been heavily underserved by technology and deserves better. Workstream has been purpose-built for the hourly workforce from day one so that these businesses and their employees can thrive.

Our customers include leading brands from multiple sectors, including Burger King, Carl's Jr. / Hardee's, IHOP, KFC, and Culvers. We are a high growth series B company and quickly expanding our product portfolio to deliver on our vision. We are backed by legendary VCs and industry experts like Founders Fund, BOND, and Coatue.

Grow With Us

We're looking for a

Content Marketing Manager

who thinks like a

Content Engineer . This isn't just about creating content - it's about designing the systems and workflows that will make Workstream the go-to brand for restaurant owners and operators. You'll combine storytelling with structured, repeatable processes. From scaling video across YouTube and Instagram, to building automation into our content pipeline, you'll help transform how we reach, engage, and grow our audience.

You will report to the Head of Marketing and collaborate closely with our Founder and CEO, shaping powerful narratives, building an AI- and data-driven content engine, and transforming restaurant customer stories into scalable assets that fuel growth.

This is a full-time, office-based role requiring presence 5 days a week to foster close collaboration with cross-functional teams -

Monday, Tuesday, and Friday at the Menlo office, and Wednesday and Thursday at the San Francisco office.

Day in the Life

Design content systems :

Create repeatable workflows for short-form video, blog, and social content that can be scaled by editors, designers, and AI tools.

Lead YouTube Shorts & Instagram strategy :

Own the roadmap from ideation to publishing, ensuring content resonates with restaurant operators.

Engineer smart workflows :

Integrate AI and automation for research, scripting, repurposing, and distribution to maximize output without sacrificing quality.

Executive storytelling :

Ghostwrite scripts and prep content for our CEO, bringing his vision to life with engaging, scalable formats.

Produce and capture stories :

Lead shoots with customers and internal leaders, turning their insights into repeatable content formats.

Measure and optimize :

Analyze performance across platforms, identify growth levers, and double down on what scales.

Who You Are

Experience in content marketing or social media with a

system-builder mindset

• you've built processes or playbooks, not just one-off posts

Comfort with AI, automation, and data. You know how to use tools to scale content production and measure success

A strong sense of storytelling and virality - able to spot hooks, trends, and formats that travel

Proven track record growing audiences (YouTube, Instagram, TikTok, or similar)

Experience ghostwriting or producing for executives or thought leaders

Passion for restaurants, hospitality, or small business entrepreneurship (bonus if you've worked in or around restaurants)

Must be willing to report to the office for up to 5 times a week

Nice To Have

Video editing skills (nice to have, but not required)

Why Join Us

Shape the

next generation of content marketing

by blending creativity, AI, and systems design

Work directly with our CEO to amplify thought leadership and build a category-defining brand

Help create scalable playbooks that fuel long-term brand growth

Capture real customer stories and turn them into powerful, repeatable assets

Join a fast-paced team that values creativity, speed, and bold ideas

Nationwide applicants welcome - if you're looking to break into Silicon Valley, this is an incredible opportunity to relocate, grow, and accelerate your career

What We Offer

A mission-driven and value-based company dedicated to empower deskless workers and local businesses

An early employee opportunity at a Series B hyper-growth startup; work with the founding team and industry veterans to accelerate your career

Competitive salary and equity

Comprehensive health coverage : medical, dental, and vision. We pay 95% of your premiums for our employees and 85% for dependents

In office amenities and stocked kitchen

401K Plan

Pre-tax commuter benefits

Learning / development stipend

Unlimited PTO

Salary Range

In compliance with the California Pay Transparency Law, the base salary range for this role is between $90,000 - $115,000 in San Francisco. This range is not inclusive of our discretionary bonus or equity package. When determining a candidate's compensation, we consider a number of factors including skillset, experience, job scope, and current market data.

Know More About Workstream

https : / / www.workstream.us / blog / funding-series-b

https : / / techcrunch.com / 2021 / 08 / 26 / workstreams-text-based-recruitment-tool-gets-a-48m-bet-from-bond-and-beyond /

https : / / techbuzz.news / buzzworthy-august-27-2021 /

Additional Information

Workstream provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

We are committed to the full inclusion of all qualified individuals.