Digital Marketing Associate

We're in this for the greater good at ParetoHealth. Our mission is collective greatness, nothing less will do. Our team is a single force united in the drive to transform employee health benefits.

The company was founded in 2011 to help small and medium-sized businesses fight the rising cost of employee health benefits. We blazed the trail with financing innovations that reduce the risks in self-insurance and deliver significant savingsand we continue to lead with a growing ecosystem of partners and world-class cost control solutions.

But success is measured by more than dollars alone and we measure ours by the good that comes from knowing that every client and all their employees can count on effective, affordable healthcare for years to come.

Position Summary :

The Digital Marketing Associate will provide critical administrative, database, and executional support for ParetoHealth's marketing operations. This role will support with building a process and maintaining the cleanliness and accuracy of marketing systems, support lead and data management workflows, campaign execution, and help build upon the foundation of high-performing marketing reporting and insights.

Key Responsibilities :

Lead Lifecycle Management

Define and document an audience segmentation framework within Pardot for key campaign types (e.g., events, newsletters, product announcements).

• Build and maintain Pardot workflows to manage lead and contact qualitysegment outdated or inaccurate data, enrich records based on email bounces or job changes, and notify contact owners for manual updates.
• Deliver cleaned, deduplicated, and campaign-ready invite lists for 1â??2 major campaigns in collaboration with Events and Sales Ops.
• Complete an MQL audit and lead scoring assessment; identify gaps and recommend improvements aligned with Sales criteria.
• Validate new scoring models and sales readiness criteria by building dashboards that track lead progression and surface actionable insights for leadership.

Email Marketing Execution

Execute Pardot email campaigns (e.g., newsletters, event invites, one-offs) in line with the marketing calendar.

Campaign Performance & Optimization

Implement a standardized UTM tagging framework across all outbound channels (email, PPC, website) for accurate attribution.

Required Skills and Experience :

At least 2 year's experience in marketing operations, database management, and / or digital marketing campaign execution.

We are guided by our values :

Fire in the belly

The drive to learn, to improve, and to deliver outstanding value every day.

See the field

The ability to see the big picture and prepare to meet tomorrow's needs.

Get it done right

The passion to produce at higher rates and to the highest standards.

For the greater good

A united community creating better health benefit solutions for all.

Disclosures :

ParetoHealth is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of its activities or operations. These activities include, but are not limited to, hiring and firing of staff, selection of volunteers and vendors, and provision of services. We are committed to providing an inclusive and welcoming environment for all members of our staff, clients, volunteers, subcontractors, vendors, and clients.

California Applicants   See

Pareto's CCPA Notice of Collection for California Employees and Applicants

for information about how Pareto Captive Services, LLC, Pareto Health, LLC, and Pareto Underwriting Partners, LLC, together with their respective subsidiaries (collectively, "Pareto") collects and uses personal information submitted by employment applicants.