neonFROG, inc. is hiring : Digital Marketing Specialist in Madison

We are looking for a talented Digital Marketing Specialist to create and maintain a strong online presence for our companies. Your role is to implement online marketing strategies through social media accounts. If you are a tech-savvy professional interested in communicating with clients through online channels, we would like to meet you. As a Social media coordinator, you will develop original content and suggest creative ways to attract more customers and promote our clients' brands. Ultimately, you should be able to increase customer engagement metrics aligned with broader marketing strategies.

Responsibilities

• Research audience preferences and discover current trends
• Create engaging text, image, and video content
• Design posts to sustain readers’ curiosity and create buzz around new products
• Measure web traffic and monitor SEO
• Edit and assist in the development of client websites, ensuring content, design, and functionality align with project goals and brand standards.
• Please stay up-to-date with the changes on all social platforms to make sure posts are effective.
• Facilitate online conversations with customers and respond to queries
• Report on online reviews and feedback from customers and fans
• Develop an optimal posting schedule, considering customer engagement metrics
• Oversee social media accounts’ layout
• Suggest new ways to attract prospective customers, like promotions and competitions.

Skills