Associate Brand Manager, Commercial

Job Description

Job Description

Associate Brand Manager – Commercial

Remote

Who We Are :

PurposeBuilt Brands, rooted in a legacy dating back to Weiman, stands as a pioneer in crafting top-tier products for specialty surfaces. Our beloved brands, including Weiman, Goo Gone, Green Gobbler, Biokleen, Gonzo, Magic, Wright’s, Stone Care International, Urnex, Five Star, and Micro-Scientific, are preferred choices among consumers and seasoned professionals alike.

At PBB, we seek to hire employees who bring a level of engagement, drive, and performance that pushes business forward. We work together and are motivated by positive results, while continuously thriving in a scrappy environment. We believe our greatest assets are the talented and passionate employees who are motivated by our purposeful work. Our company may be 60 years old, but the real growth is just getting started.

The Role :

The Associate Brand Manager supports the development and execution of strategic marketing plans for Purpose Built Brands commercial portfolios (Micro-Scientific, Urnex, and Five Star Chemicals). This role is responsible for implementing marketing programs, new projects execution, tradeshows, supporting business and competitive analyses, and managing day-to-day activities to drive growth. The Associate Brand Manager will collaborate closely with Sales, Graphics, Regulatory, Operations, and other cross-functional teams to ensure successful commercialization and execution in key markets. This role plays a critical part in supporting distributor relationships, customer marketing initiatives, events, digital content, and product launches to achieve the brands’ financial and strategic objectives.

What You Will Do :

• Develop marketing materials such as sell sheets, product guides, presentations, and advertisements for both brands.
• Manage social media platforms or work with contractors, including content planning, posting, and audience engagement
• Collaborate with photographers, videographers, and external designers to create high-quality content.
• Maintain and update websites with fresh, accurate product and campaign information.
• Produce customized digital and print assets to support distributors, sales reps, and key accounts.
• Plan and execute multi-channel marketing campaigns, including email marketing
• Build and distribute newsletters, promotional emails, and webinar communications
• Coordinate logistics for major industry events and tradeshows, including booth graphics, shipping, branded giveaways, and signage.
• Partner with the sales team to plan customer-facing events, sponsorships, and activations.
• Respond to internal and external requests for marketing materials, product images, and updated documentation.
• Collaborate with sales to create tools and campaigns that support business development efforts.
• Provide marketing insights and recommendations to align brand messaging and drive growth.
• Support the Senior Brand Manager in strategic executions through market reports and internal reporting
• Conduct competitor and market analysis to audit brand identity and messaging

What You Will Bring :

Compensation Range : $68,000 - $75,600

Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by job related skills, experience, location, and relevant education or training. Your recruiter can share more about the specifics for each salary range.

Benefits :

PBB offers a wide range of benefits because we understand no two employees are the same. We want our employees to feel empowered to set their day up for success, whether that's in the office or remote.

What We Offer :

Flexible work options (fully remote, hybrid, onsite)

Generous paid time off

Competitive salaries and bonus incentives

401K company match

Competitive medical, dental, & vision insurance

Pet insurance

Annual fitness stipend

Unmatched employee discount on all products

Summer Hours

LinkedIn learning membership

PurposeBuilt Brands is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.