Director, Lead Audience Generation & Segmentation (Hybrid)

Lead Audience Generation And Segmentation Director

Prudential Financial is poised for significant growth and is heavily relying on our Marketing Analytics & Insights (MA&I) team to lead the way. Our team is dedicated to unlocking business growth, delivering top-tier solutions, and enhancing professional skills while collaborating across media, sales, and marketing teams at one of the world's leading brands.

We are looking for a dynamic Lead Audience Generation And Segmentation Director to join our MA&I team, contributing to our growth initiatives and accelerating our transition to an AI-driven operating model. This role involves both execution and mentoring, requiring proven expertise in AI-driven audience segmentation and lead scoring, along with strong industry knowledge in wealth management, asset management, or insurance.

Operating within a matrixed B2B2C model, you will collaborate to shape and implement strategies for high-performing audience generation over Prudential's diverse client categories, partners, and channels. This impactful role champions the integration of 1st, 2nd, and 3rd party data with AI tools and automation to facilitate data-driven engagement decision-making across media, sales, and marketing.

The current EWA for this position is Hybrid (Newark) and requires your on-site presence on a reoccurring basis as determined by your business. Your manager will provide additional details relative to the specific number of days you are expected to be on-site.

Why Join Us?

• You'll play a foundational role in modernizing and scaling segmentation strategies and high-performance lead generation while establishing best practices in AI adoption and audience growth.
• Be a key innovator in building a next generation media, sales and marketing lead engine for a leading brand with a passionate, forward-thinking team.
• Opportunity to build, influence, and lead in a role that blends strategic leadership with technical excellence.

Responsibilities

Lead Generation

Segmentation & Scoring

Utilization & Outcome Analytics

Qualifications : Experience

Technical Skills

What We Offer You

Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $164,700.00 to $222,700.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills.

Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance. To find out more about our Total Rewards package, visit Work Life Balance | Prudential Careers. Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week.

Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom. Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status, medical condition or any other characteristic protected by law. If you need an accommodation to complete the application process, please email accommodations.hw@prudential.com. If you are experiencing a technical issue with your application or an assessment, please email careers.technicalsupport@prudential.com to request assistance.