Media Planning Manager
VirtualVocationsHartford, Connecticut, United Statesjob_description.job_card.1_day_ago
serp_jobs.job_preview.job_type
- serp_jobs.job_card.full_time
job_description.job_card.job_description
A company is looking for a Manager, Insights & Planning to develop media plans that drive business growth for clients.
Key Responsibilities
Translate overarching strategy into cross-channel media plans that integrate brand and performance solutions
Innovate and execute multi-channel plans through testing and best practices
Collaborate with strategy and client teams to provide measurement solutions and optimize in-flight performance
Required Qualifications
2+ years of experience in delivering cross-media plans for multi-product clients
Proven data capabilities and insight utilization for media planning
Strong understanding of online and offline media channels
Expertise in media planning principles and channel-specific strategies
Ability to effectively communicate and engage with clients
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Manager Planning • Hartford, Connecticut, United States
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