Digital Specialist

Bastion is a dynamic, growing force in modern marketing—built to position brands and businesses for lasting strength. We are seeking a knowledgeable, data-driven Digital Specialist with hands-on experience in Google Ads, Meta Ads, Programmatic Display Advertising, and web analytics to join our team. In this role, you'll be responsible for ideating, executing, and managing digital and paid media strategies across multiple channels and clients.

RESPONSIBILITIES

Digital Advertising Strategy & Execution

• Plan, implement, and optimize multi-channel digital advertising campaigns.
• Execute campaign creation, audience building, ad trafficking, and conversion tracking.
• Monitor accounts daily to track budget and performance.
• Conduct regular data-driven optimizations to improve conversions and KPI efficiency.
• Perform market research and competitive analysis to enhance campaign targeting.
• Identify audience segments to improve engagement and conversion rates.
• Launch and manage campaigns across :

Google Ads (Search, Display, YouTube)

Meta Ads

Programmatic Display Networks

Data & Performance Analysis

Website & SEO Optimization

Collaboration & Communication

QUALIFICATIONS

Google Ads (Search, Display, YouTube)

Meta Ads

Programmatic Ads

Google Analytics (GA4)

Google Tag Manager

Google Search Console

SEMrush

COMPENSATION

The salary range for this role is $55,000-60,000.

Bastion U.S. is an equal opportunity employer. We celebrate diversity and are committed to fostering an inclusive environment for all employees.

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