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CRM Marketing Manager

CRM Marketing Manager

VirtualVocationsNorfolk, Virginia, United States
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A company is looking for a CRM Marketing Manager to optimize customer communication strategies across digital channels.

Key Responsibilities

Own and manage Braze for building campaigns and user journeys with dynamic segmentation

Ensure deliverability and compliance by monitoring sender reputation and maintaining high standards

Collaborate with cross-functional teams to align campaigns with user journeys and data flows

Required Qualifications

3-5+ years of CRM or lifecycle marketing experience with hands-on CRM expertise

Solid understanding of email deliverability and compliance frameworks (GDPR, CCPA, CAN-SPAM)

Strong analytical mindset to extract insights from data for marketing optimizations

Experience managing multi-channel campaigns (email, SMS, in-product)

Familiarity with HTML for email and / or basic SQL is a plus

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Crm Marketing Manager • Norfolk, Virginia, United States

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