Product & Go-to-Market Strategy Lead

Job Title : Product & Go-to-Market Strategy Lead

Location : Remote US (Travel Required) – No sponsorship available

Employment Type : Full-Time

About Madison Ave Consulting

Madison Ave Consulting is the team behind Pulse , our Salesforce-native product designed to give organizations clear, actionable visibility into their projects, resources, and outcomes. As a Salesforce consulting partner, we built Pulse to bridge the gap between technology and business goals, helping leaders make smarter decisions with real-time insights directly inside Salesforce.

About the Role

We are looking for an experienced leader to take ownership of the go-to-market strategy, product roadmap, and partner / channel enablement for our Salesforce solution, Pulse. In this role, you’ll bring proven expertise in driving SaaS product growth.

Requirements

Key Responsibilities

• Go-to-Market Leadership :
• Develop and execute GTM strategies for our Salesforce Product “Pulse”, aligning with Madison Ave’s ideal customer profile and growth objectives.
• Lead product launch readiness, ensuring seamless, packaging, and sales enablement across teams.
• Partner with Sales, Finance, and Operations to surface risks, identify opportunities, and drive course corrections in real time.
• Coordinate and lead product demos and presentations for internal and external stakeholders.
• Product Strategy & Management :
• Own the roadmap for Pulse, driving product-led growth.
• Translate customer and partner feedback into actionable product requirements.
• Work with development teams to prioritize features that improve customer experience, profitability, and scalability.
• Channel & Partner Enablement :
• Strengthen collaboration with value-added reseller (VAR) and partner networks to expand reach and maximize customer lifetime value.
• Enable partners through marketing collateral, training, and operational tools that drive adoption and revenue growth.

Qualifications

Benefits

Why Madison Ave Consulting?