Marketing Representative

Job Summary The Marketing Representative is responsible for building and maintaining strong relationships with community providers, agencies, social workers, discharge planners, physician offices, case managers, and other referral sources.

The primary focus is to generate new home care business (HHA / PCA) by connecting with potential clients and referral partners through in-person, phone, and email outreach.  This role is essential in driving growth, expanding Elite’s community presence, and ensuring a smooth experience for new home care clients.

Essential Duties and Responsibilities :

• Conduct in-person field outreach to build community presence.
• Proactively identify, engage, and maintain referral sources to expand the client base.
• Develop and implement outreach strategies tailored to local needs, including creation of marketing materials.
• Conduct phone and email outreach focused on securing meetings and building partnerships.
• Pre-screen prospective members, confirm interest, and explain intake / onboarding.
• Accurately document outreach activities, leads, and interactions in BOLT within required timelines.
• Review active and pending cases in BOLT daily or every other day to track progress.
• Collaborate with internal teams for follow-up, updates, and case management.
• Troubleshoot and resolve delays by contacting members, referral sources, or intake staff.
• Perform other duties as assigned.

Qualifications and Skills :

Work Environment :