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All for American | Growth-Driven Cofounder & CEO
All for American | Growth-Driven Cofounder & CEOPalm Venture Studios • Austin, TX, US
All for American | Growth-Driven Cofounder & CEO

All for American | Growth-Driven Cofounder & CEO

Palm Venture Studios • Austin, TX, US
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Chief Executive Officer (CEO) – All For American

Location : Remote with travel expected to Austin, TX

Compensation : Competitive salary + performance-based incentives

Reporting to : Board of Directors working closely with the President

Background

All For American is a story-driven e-commerce platform dedicated to selling American-made, quality goods. Our animating vision is to drive commerce and capital into small, local businesses, and to build civic trust and the manufacturing industry in the process.

Where we’ve been :

This Palm-incubated company has :

  • Built an e-commerce storefront on a scalable Shopify back-end
  • Launched initial network of vetted suppliers across categories from apparel to jewelry to wellness to beauty to home
  • Established a lean team of intrapreneurs with experience creating new ways to discover and purchase retail products from end-to-end

Where we are today :

  • Focused on go-to-market launch via earned, social, and paid media to capture initial demand
  • Upgrading static storefronts into story-driven digital spaces where customers can learn the stories of products, and meet the product makers
  • Where we (think) we are going :

  • Make “shop local” a digital experience : our multimedia storefronts let customers meet the makers, understand the process, and fall in love with the story
  • Enable a ffordable access to American-made products through aggregated demand and intelligent pricing, and other strategies
  • Long term, we envision turning commerce into a new type of crowdfunding platform —layering in Shark Tank-style content and crowdfunding features to allow consumers to invest in what (and who) they believe in
  • So, how will we get there?  That’s where you come in.

    Where You Come In

    While serving as the face of the brand, you’ll 1) lead us from launch to product-market fit —driving the business to $1M in revenue, and setting the course to $5M and beyond. You'll also be 2) accountable for driving measurable impact , with KPIs such as revenue uplift per supplier and the volume of organic traffic driven by “Made in America” demand.

    Requirements

    This is a good fit for leaders who :

  • Thrive in zero-to-one environments and love wearing multiple hats
  • Have experience scaling e-commerce, marketplaces, or story-first consumer brands
  • Are as comfortable in spreadsheets as you are in storytelling
  • Capable of shaping a company to feel like a movement
  • Passionate about the mission
  • Benefits

  • Lead a company with a bold vision for economic and social impact .
  • Shape and define a new kind of marketplace that builds relationships, pride, and sustainable economic growth.
  • Work with a mission-driven team committed to innovation and transformation in American commerce.
  • Enjoy a leadership role with high autonomy, significant upside potential, and the ability to make a lasting impact .
  • And, of course, competitive compensation package including salary, benefits, and equity. Commensurate with experience.
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    Ceo • Austin, TX, US

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