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Product Marketing Lead

Product Marketing Lead

VirtualVocationsRichmond, Virginia, United States
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A company is looking for a Product Marketing Lead.

Key Responsibilities

Craft positioning, messaging, and go-to-market plans for product solutions focused on enterprise audiences

Develop a comprehensive understanding of product offerings and client needs to identify growth opportunities

Create programs and content to maximize client and fan value from products, while contributing to sales and marketing assets

Required Qualifications

8+ years of product marketing experience in complex industries with major competition

Proven track record of launching high-profile products for growth companies

Ability to articulate complex product value and develop effective messaging strategies

Experience leading pricing initiatives and bringing new packages to market

Proactive self-starter with an ownership mentality

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Product Marketing Lead • Richmond, Virginia, United States

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