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Senior Marketing Analytics Manager

Senior Marketing Analytics Manager

VirtualVocationsKalamazoo, Michigan, United States
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A company is looking for a Senior Manager, Marketing Analytics to lead marketing measurement and analytics efforts.

Key Responsibilities

Develop and implement measurement frameworks for marketing performance evaluation

Build forecasting models to project demand and revenue growth

Design and execute incrementality tests and A / B experiments to assess marketing impact

Required Qualifications

5-7 years of experience in marketing analytics or business intelligence, preferably in B2C or B2B SaaS

Bachelor's degree in Mathematics, Statistics, Economics, Business, or a related quantitative field

Expertise in SQL, Python, Excel / Google Sheets, and data visualization tools like Looker / Tableau

Strong understanding of forecasting, causal inference, and Marketing Mix Models (MMM)

Hands-on experience with Google Tag Manager and ETL design

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Senior Marketing Manager • Kalamazoo, Michigan, United States

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