Marketing Generalist

Job Description

Job Description

Groupthink is a dynamic and innovative company committed to delivering top-tier products / services to our clients. We are looking for a talented Marketing Associate to join our team and help drive our marketing efforts to new heights.

Position Overview

As a Marketing Generalist, you will play a pivotal role in executing our marketing strategy. This generalist role requires a creative and organized individual who can seamlessly transition between writing social media posts, blog articles, newsletters, and ad campaigns. You will work closely with the executive team to ensure all content aligns with the company's goals and brand voice.

Key Responsibilities

• Develop and write engaging and on-brand social media posts for various platforms (Facebook, Twitter, LinkedIn, Instagram, TikTok etc.)
• Create compelling and informative blog posts that drive traffic and engagement
• Draft newsletters that highlight company updates, product features, and industry insights
• Assist in creating and managing ad campaigns across different channels, including Google Ads, social media ads, and email marketing
• Collaborate with the executive team to ensure all marketing materials meet the required specifications and brand guidelines
• Monitor and report on the performance of marketing initiatives, suggesting improvements where necessary
• Stay updated on industry trends and competitor activities to identify new opportunities for growth

Qualifications

Benefits

Salary and equity compensation- 401(k)

Opportunity for professional growth and development

Collaborative and supportive work environment

Flexible working hours and remote work options

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.