Senior Regional Marketing Manager, Austin, TX

If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is :

Grade : Professional 311

Pay Range : $97,100.00 - $145,600.00

Job Description

• The Regional Marketing Senior Manager is a high-level individual contributor responsible for developing and executing comprehensive, data-driven marketing strategies to support one of WGU's seven geographic regions. This role is central to driving growth and expanding access to educational opportunities across WGU's diverse portfolio of over sixty degree and certificate programs.

Operating in a highly matrixed and cross-functional environment, the Regional Marketing Senior Manager partners closely with regional leadership-including the VP of Regional Marketing and the VP of Regional Operations-to shape and deliver marketing plans that meet ambitious enrollment and growth goals. With a marketing budget of ~$5M, this role requires sound financial stewardship, strategic media planning, and sophisticated vendor management to maximize impact and ROI.

As the Marketing team's subject matter expert on regional market dynamics, the Regional Marketing Senior Manager leverages advanced research and analytical skills to interpret market trends, assess competitive positioning, and identify new opportunities for growth. This includes ongoing evaluation of program performance, audience segmentation, and campaign effectiveness, as well as preparing and delivering actionable insights through Quarterly Business Reviews (QBRs) and other leadership forums.

This role holds significant influence across the organization, requiring the ability to collaborate, align, and lead through persuasion rather than direct authority. The Regional Marketing Senior Manager regularly partners with senior executives and key stakeholders across Marketing, Enrollment, Strategic Partnerships, School Marketing, Alumni Engagement, and Outreach Analytics. They must be adept at navigating complexity, advocating for regional priorities, and coordinating the full spectrum of marketing resources-from traditional and digital advertising to SEO, content, and event marketing.

In addition to strategic execution, the Regional Marketing Senior Manager has indirect responsibility for mentoring junior-level team members, including Regional Marketing Manager, fostering professional development and ensuring alignment on best practices across regions.

Ultimately, the Regional Marketing Senior Manager serves as the strategic marketing lead for their assigned region, balancing long-term planning with day-to-day execution, and acting as a trusted liaison between regional leadership and the central Marketing organization.

Leads the development and execution of a hyper-local, regional marketing strategy that aligns with both the Marketing Team and Regional organization's goals

Qualifications

Knowledge, Skills, and Abilities

Education

Experience

Preferred Qualifications

Working Conditions

#LI-TK1

Position & Application Details

Full-Time Regular Positions (classified as regular and working 40 standard weekly hours) : This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.

How to Apply : If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.

Additional Information

Disclaimer : The job posting highlights the most critical responsibilities and requirements of the job. It's not all-inclusive.

Accommodations : Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.

Equal Employment Opportunity : All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.