Hoka is hiring : Hoka Senior Director, Global PR, Social and Talent - HOKA in Cal

Overview

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

Job Title : Senior Director Global PR, Social and Talent - HOKA

Reports to : Vice President, Global Marketing - HOKA

Location : Remote - US : West Coast, New York, Portland preferred

Interested applicants must reside in one of the following approved states : Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington

The Role

The Senior Director, Global PR, Social and Talent - HOKA is a critical leadership role focused on amplifying HOKA’s cultural relevance and positioning the brand as a global sports performance and lifestyle leader with purpose. This leader will drive the global evergreen brand communications strategy, shaping storytelling across social, PR, brand partnerships, and cultural initiatives that reinforce HOKA’s heritage, innovation, and values and accelerate brand relevance and reach. By embedding HOKA at the heart of run, outdoor, and sport culture, this role will help solidify the brand’s iconic status, fostering deep emotional connections with consumers. This leader will also ensure seasonal relevance by amplifying strategic product stories and initiatives.

We celebrate diversity of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

Put HOKA at the Heart of Run and Sport Culture

• Create a global communications strategy for owned and earned media that outlines how HOKA is positioned at the heart of culture through the intersection of running, outdoor, broader sport and lifestyle.
• Identify and activate key global cultural moments, launches and partnerships, embedding HOKA within the cultural zeitgeist.
• Oversee brand talent partnerships, ensuring alignment with cultural trends and HOKA’s brand ethos.
• Ensure that seasonal strategies align with key product launches and brand initiatives.

Social & Digital Strategy

Global Talent Strategy

Global PR Strategy

Brand Partnerships and Collaborations

Global Brand & Purpose Strategy

Leadership & Team Development

Who You Are

What We’ll Give You

$240,000 - $255,000

The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity

Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.

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