VP, DOOH Monetization & Partnerships

Cirrus is a HaaS technology-enabled electronics provider that is changing the signage industry by building the first on-premise marketing platform to empower every brick-and-mortar business to grow. We initiated our mission with the goal of designing and producing outdoor digital signage more affordably. Now, Cirrus extends beyond just signage, offering an integrated solution that includes indoor and outdoor displays, content management, sensor technology, analytics software, and proactive hardware monitoring. These elements work together to deliver actionable insights, enabling businesses to make data-driven decisions for their growth and operational efficiency.

About The Role

The VP, DOOH Monetization & Partnerships is the founding operator of our ad strategy at Cirrus Systems, Inc., responsible for standing up and scaling our media business across ~10,000 roadside LED screens. This role owns revenue and yield, publisher / host rev-share economics, programmatic infrastructure (ad server, SSP / DSP, PG / PMP), packaging & pricing, measurement, and partner relationships—end-to-end P&L accountability with a bias to speed, data, and creativity.

Role Responsibilities

• Establish CPM floors, dayparts, and packaging; manage pacing, fill, eCPM, and take-rate across direct IOs and programmatic.
• Standardize MSAs with clear rev-share models and SLAs; onboard sites with proof-of-play, lawful content controls, and impression methodology.
• Build national brand / agency relationships; stand up and maintain PG / PMP deals; ensure marketplace health and bid density with leading SSPs / DSPs.
• Define inventory taxonomy, POI / proximity offerings, measurement / attribution; publish a clean one-page rate card and IO templates.
• Stand up trafficking, QA, category controls, and makegood policy; deliver weekly pacing / yield reports and accurate host payout statements.
• Govern the impression model; deliver dashboards for bookings, eCPM / fill, yield levers, and host payouts; maintain audit-ready proof-of-play.
• Hire and coach a lean team (Ad Ops Lead; Programmatic Partnerships; Publisher Partnerships) as milestones are hit.

Role Qualifications

What Success Looks Like

Cirrus Core Values : What we look for in a teammate

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