Product Marketing Manager

Product Marketing Manager

Charlotte, NC, United States

This position is based in the Charlotte, NC area with a hybrid work schedule of three days per week in office (Tues, Wed, Thurs) and two days WFH.

Our Company :

LendingTree was founded in 1996 by CEO Doug Lebda to help people comparison shop and get a great deal on the single biggest transaction of their lives : their mortgage. Since then, we've facilitated over 65 million loan requests, while becoming a household name (our brand recognition rivals Bank of America and Wells Fargo). Today we do much more than mortgages. We are the #1 online marketplace in the US for consumers to comparison shop for mortgages, personal loans, credit cards, student loans, auto loans and insurance. We have established relationships with millions of customers who engage with us through our My LendingTree portal, giving them access to free credit scores and money saving alerts. We are on a mission to help consumers save money and better their lives. We're publicly traded (TREE), we're financially sound and we're in the top 10 of Fortune's 100 Fastest Growing Companies. If you're looking for an opportunity with a dynamic company that is fanatically pro-consumer and that champions your entrepreneurial spirit, then you've come to the right place!

ABOUT THE ROLE As a product marketer at LendingTree you will be part of a highly talented team who is passionate about helping customers save money through comparison shopping. We are seeking a motivated, hardworking individual who understands the power of outstanding marketing to work on our suite of financial products.

The ideal candidate is an experienced product marketer and has a proven track record creating and executing marketing strategies. You are a highly collaborative, customer-obsessed with an understanding of core product marketing responsibilities like go-to-market plans, product positioning, messaging, and value proposition creation. You're an engaging storyteller who thrives on converting data into impactful narratives, visualization, and recommendations. You will develop a deep understanding of LendingTree's digital marketing funnels and work with marketing and product teams to optimize them to support growth.

What You'll Get to Do

• Become the go-to expert on your product lines by working closely with stakeholders and translating insights into strategies, driving both customer and partner satisfaction.
• Shape the story of our products crafting narratives and acquisition strategies that spark interest, build trust, and drive growth.
• Dive into the market landscape, analyzing customer needs, industry trends, and competitor moves to influence product direction and uncover opportunities for differentiation.
• Lead cross-functional partners to bring products to market, owning the full go-to-market strategy from vision through execution.
• Design growth plans that boost adoption, profitability, and long-term customer engagement.
• Define what success looks like set KPIs, track performance, and translate data into actionable insights that fuel smarter decisions.
• Launch targeted campaigns that attract, convert, and expand our customer base.
• Create messaging and value propositions that resonate with key audiences and clearly connect back to business goals.

COMPANY

LendingTree is the nation's largest online lending marketplace. That means we connect customers with multiple lenders, so they find the best deals on loans, credit cards, savings accounts and insurance. Our goal is to help people save money, and we believe the best way to do that is by giving them a way to shop for loans and compare lenders, so they make their best financial choices.

Our CEO Doug Lebda founded the company in 1996 after a frustrating house-hunting experience. In those days, we mostly helped people find good mortgage deals. Now, we help consumers find their best in personal loans, auto loans, business loans, student loans, credit cards, savings accounts, home equity loans and more.

What else you should know :

CULTURE

We're a fast-paced company with an entrepreneurial bend. We work hard and test our products often. We're collaborative, ambitious, candid and high-energy. Our teammates are some of the brightest, most talented people you'll ever work with. We care more about your smarts than we do about the kinds of clothes you wear (but please, do wear clothes to work!), and we're pretty good about rewarding innovation, creativity and the knack for just getting stuff done (we even have an award for employees called the GSD, "Get Stuff Done").

Come work with us!

LendingTree is the kind of company that not only promotes diversity and inclusion; we thrive because of these values. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation or military status.