Social Media Manager Job at NESN in Watertown

NESN / SNP is seeking a dynamic, forward-thinking Social Media Manager to lead and evolve our approach to social media strategy across platforms. In this role, the social media manager will be responsible for developing and executing compelling, data-driven content plans that grow NESN / SNP's digital presence, deepen fan engagement, and amplify NESN / SNP's brand. The person in this role will collaborate across departments and manage a team of social content producers to ensure timely, relevant and high-performing content that resonates with our sports-driven audience and amplifies regional pride.

Essential Duties & Responsibilities :

• Lead the development of a comprehensive social media strategy aligned with NESN / SNP's business goals and audience behaviors.
• Identify and act on platform-specific trends, innovations, and best practice to ensure NESN / SNP remains competitive and culturally relevant.
• Oversee planning, production and publishing of social content across platforms including Instagram, TikTok, YouTube, Facebook, X, Threads and emerging channels.
• Collaborate with content producers, talent and creative services to create compelling, on-brand and sharable video and custom graphics.
• Engage with NESN / SNP's audience through thoughtful community management and fan interaction, driving positive sentiment and brand affinity.
• Analyze and report on social media performance using native and third-party tools (Sprout Social).
• Use data insights to continuously optimize content strategies and deliver growth in key performance metrics.
• Oversee tagging and content organization for accurate campaign tracking and performance reporting.
• Manage and mentor a team of social media producers, ensuring alignment on tone and execution.
• Balance team leadership with hands-on execution, this role requires both strategic oversight and regular in-platform content creation.
• Work cross-functionally with Programming, Content, Sales, and Marketing teams to promote key initiatives.
• Collaborate and communicate with external stakeholders, including the Red Sox, Bruins, Pirates and Penguins social teams, on shared content and real-time coverage of games and team events.
• Spearhead new content ideas that resonate with existing followers and attract target audiences.
• Contribute to audience development strategies, focusing on engaging younger demographics.

We believe in the potential within every individual. If you're passionate about this role, we encourage you to apply even if you do not meet all of the requirements that are listed within this job description.

Qualifications :

We believe that when team members feel supported, they are more engaged, productive, and innovative. If you're looking for a workplace that celebrates people and their personal and professional growth, you've come to the right place.

Some of the benefits we provide include :

Who We Are

NESN (New England Sports Network) is owned by Fenway Sports Group, which also owns the Boston Red Sox and Pittsburgh Penguins among other holdings, and Delaware North, owners of the Boston Bruins. NESN is delivered throughout the six-state New England region and nationally as NESN National. The definitive source for New England sports programming, NESN consistently has been one of the top-rated regional sports networks in the country, with a reputation for innovative and award-winning production of sports events and specials.

As of Fall 2023, NESN manages SportsNet Pittsburgh, a newly branded regional sports network that televises Pittsburgh Penguins and Pirates games, as well as local college sports, original content and more in PA, WV, and portions of MD, OH and NY.

Our professional environment is passionate, adaptable, creative, and filled with aspiring individuals who are driven to grow with our company. Our core values are at the heart of who we are. We have a spontaneous and vibrant culture, and we truly believe in team spirit and collaboration.

NESN is proud to be a diverse and inclusive employer. We are committed to Equal Employment Opportunities for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.