Search Engine Marketing (SEM / PPC) Specialist (Ontario)

As an SEM Specialist, you will play a crucial role in supporting the Lead Generation Manager and ensuring the continued success of our SEM campaigns for clients around the world. This role focuses on researching, maintenance, optimization, reporting, and client interactions. You will be responsible for enhancing campaign performance and maintaining clear communication with teammates on your client accounts.

RESPONSIBILITIES :

• Campaign Optimization : Review and optimize SEM campaigns regularly to improve performance - this includes keyword management, ad copy adjustments, bidding strategy optimization, etc.
• Client Meetings : Be client-facing in regularly scheduled or as-needed client meetings. Be prepared with strategic recommendations and professional guidance.
• Research : Conduct comprehensive keyword research to generate budget recommendations tailored to a clients market competition based on available budget and competition analysis.
• Generate reports : Gather KPI reports to effectively communicate campaign results - this includes for recurring meetings & intermittent progress checks.
• Budget Management : Ensure proper allocation of ad spend for campaigns youre responsible for.
• Transparency : Maintain open and transparent communication with clients regarding campaign performance and results.
• Cross-Functional Collaboration : Collaborate with other departments as needed to address client needs and enhance campaign effectiveness.
• Analytics Support : Assist in analytics tracking as required, whether for reporting or technical setups, working with the team. Assist in maintaining active paid ad reports.
• Product Support : Help execute the delivery of paid advertising products related to SEM marketing, both existing and new offerings.
• Other Duties : Assist in other departmental tasks as required to provide additional support.

QUALIFICATIONS :

• Experience : Minimum 2-5 years of hands-on experience working with Google Ads, Microsoft Advertising, and other paid search platforms, with a preference for experience in medical marketing.
• Digital Analytics : Basic understanding of on- and off-platform tracking, reporting, and testing.
• Marketing Knowledge : Best practices for copy development, call-to-actions, and dayparting effectiveness.
• Communication Skills : Strong communication skills to effectively convey campaign performance and strategies to clients and team members.
• Budget Management : Ability to assist in managing campaign budgets effectively
• without setting and forgetting.
• Call Tracking Experience : Experience with call tracking or lead tracking systems is
• preferred.

KEY ATTRIBUTES

Lead by example

• Be an example to and influence your peers positively.
• Exhibit a strong work ethic, punctuality, and a commitment to your responsibilities.
• Have a positive attitude and approach, inspiring others.

Accountability

• Embrace ownership of your actions and responsibilities within a team framework.
• Honor your commitments and focus on delivering high-quality on time.
• Work collaboratively to rectify issues as they arise while ensuring their recurrence.

Professionalism

• Uphold a high standard of professionalism with fellow team members, clients, and stakeholders.
• Communicate thoughtfully and respectfully.
• Represent the company's core values.

Solve Problems Proactively

• Look for and anticipate potential challenges. Where possible, proactively seek out solutions before they escalate.
• Contribute with innovative ideas.
• Collaborate efficiently with your team. Tackle issues head-on and be a problem-solver.

Seek Continuous Improvement

• Embrace a growth-oriented mindset, actively pursuing opportunities to elevate your skills and knowledge.
• Stay up to date with industry trends and breakthroughs.
• Engage in workshops, seminars, and training sessions.

Positivity

• Embody positivity in your interactions, inspiring a constructive and uplifting atmosphere within the team.
• Approach challenges with an optimistic outlook, driving motivation and resilience.
• Foster a culture of encouragement and support.