Marketing Manager Job at Genpro Inc. in Rutherford

POSITION SUMMARY

The Marketing Manager provides expertise across the company’s marketing channels. He / She is responsible for creating, planning, and executing internal and external sales / marketing strategies and events around brand recognition. This includes marketing materials, social media, newsletters, campaigns, press releases and other marketing activities.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Leads the development and execution of the marketing strategy and documents marketing across departments to drive sales growth

Works closely with key stakeholders to create and execute on marketing initiatives

Oversees copywriting across all customer and carrier communications

Plans, organizes, executes, and oversees internal and external events for client engagement, such as trade shows, roundtables, conferences, and internal events

Helps support campaigns to align to sales goals

Develops and implements marketing and sales materials such as email templates, sales introduction letters, customer packs, recruitment materials, etc.

Develops and leads marketing campaigns as related to Genpro’s target market

Manages marketing agency for outsourced functions

Manages the updates of the company website

Develops and manages calendar in regards to the timing of advertising and events

Develops and maintains guidelines and repository of approved visual assets

Reports on and analyzes the results of marketing campaigns

Consistently creates and refreshes on-going social media strategy

Manages marketing budget

Other duties as required

QUALIFICATIONS

Bachelor’s degree in marketing or similar

Minimum of 5+ marketing experience required, with Logistics or Supply Chain background preferred.

Minimum of 3 year experience in creating and maintaining sales (ex : proposal writing) and brand content required.

Must be a self-starter with a “roll up your sleeves” attitude on undertaking of projects on his / her own initiative

Strong Microsoft Office, Word, Excel and other software programs required such as Canva

Expertise in using various social media platforms required

Excellent interpersonal and communication skills required

Excellent organizational skills, with the ability to handle multiple priorities and deadlines required

Ability to work in a team-oriented environment that is a fast-paced, meeting frequent deadlines