Dir Sales Strategy

Dir Sales Strategy

We are The Weather Company, and our name speaks for itself. We are a company focused entirely on the weather, and we're proud to say we reach two-thirds of all U.S. adults through a media portfolio that includes The Weather Channel, weather.com and our mobile applications Weather Services International, and Weather Underground.

Our goal is to provide the world's best weather, powered by the best possible data. Of course, we can't actually control the weather, but the information we gather from the largest collection of worldwide forecast data, our state-of-the-art forecast technologies, and the industry's best forecast modeling allows us to accurately predict the weather for people all over the countryand the world. The Weather Channel is the most widely distributed cable network and the most trusted news network in America. On the digital side, our online properties reach 60 million unique Web consumers each month, 32 million of those via weather.com and our mobile apps. In fact, TWC is the 2nd most popular app for iPads, and the 7th most downloaded app on iPhones.

We are recognized as the world's leading meteorological information resource for businesses across the aviation, energy, insurance and utility industries. These statistics say a lot about the quality of our reporting, research, the accuracy of our data, and the talent within our Company.

We're always looking for new talent to keep us on toplike someone incredible to fill the job listed here.

Job Description

The Director of Sales Strategy will work closely with its counterparts in Ad Products, Client Solutions, Marketing, and Measurement to ensure that we have a relevant suite of products available to sell for our top verticals and to help guide prioritization and evaluation of projects based on marketplace needs. The Strategy team also works closely with Sales leadership to inform go to market strategies by vertical and participates in senior-level client meetings when there are opportunities to explore new partnerships and bespoke solutions.

Essential Duties and Responsibilities

Coordinating with cross functional marketing and ad products teams to position solutions across key verticals.

Identifying the key needs in the marketplace for relevant verticals, recognizing patterns of feedback from sales and clients, sharing feedback with product teams and identifying solutions

Working with marketing teams to supplement training for the sales force to provide in-depth knowledge of key verticals and crafting / updating Category Playbooks detailing TWC best practices to drive growth in the category

Understanding the current competitive landscape and outlining a positioning and strategy for relevant verticals

Consulting with Sales on optimal strategies for monetizing TWC core solutions in relevant verticals

Attending senior-level client meetings to support Sales in understanding client business objectives and strategizing innovative partnership solutions

Qualifications

Education, Experience, Certification Requirements

Bachelor's degree required, MBA preferred.

Management or significant leadership experience

Experience working with larger accounts.

Experience in the Automotive Industry strongly preferred.

Additional Information

Knowledge, Skills and Abilities

Expert presentation and sales skills.

Strong prioritization skills

Knowledge of online and offline media sales and operations.

Strong lateral leadership / influencing skills

Proven ability to quickly establish rapport with C level executives.

Analytical skills that allow for quick conclusions from large amounts of data

Ability to create sales strategies specific to customer sets