Talent.com
Digital Sales Lead - sodastream

Digital Sales Lead - sodastream

PepsiCoUSA, New York, Purchase
job_description.job_card.variable_hours_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

Overview

On the Sodastream North American eCommerce team, our Sales associates own the relationships with our retailers that include Walmart, Amazon, Instacart and more to grow share of online sales through PepsiCo's evolving and disruptive digital capabilities.

You'll be working with a globally recognized product, developing a strategy across assortment, pricing and fulfillment, and making a real and visible impact on the digital shelf. Robust cross functional collaboration across all brand teams, supply chain, marketing and field operations.

You'll experiment with different tactics to transform traditional brands for the digital era, owning the online presence of a full portfolio of machines, syrups and bottles. Here, your tenacity and ambition coupled with strategic thinking will make your ideas a reality.

We're seeking a Digital Sales Leader to drive the online sales strategy and retailer relationships through our key retail.com partnerships (Target.com, Walmart.com, Costco.com) as well as alternative partners, such as our last mile providers (DoorDash, Uber Eats and Instacart) and potentially burgeoning relationships like Temu. This role oversees brand strategy and cross-functional execution for parts of the Sodastream portfolio, driving omnichannel sales.

For these strategic Customers for PepsiCo, this role will help manage customer relationships and business operations. Success means achieving both immediate and long-term results for customers in the digital channel. Short-term success focuses on meeting plans, gaining market share, and effective operations. Long term success is measured on customer relationship building and creating solid strategic frameworks for success looking 2-5 years out while driving a learning agenda for the digital organization.

Responsibilities

Customer Management

  • Complete cross-functional digital management of the retail.com's
  • Partner with Brick & Mortar (B&M) Customer Teams / Key Account Managers and manage day to day communication with Sodastream and Pepsico B&M Teams regarding any digital business with customers, providing regular updates and educating on what is happening with the customer and broader digital channel.
  • Provide Joint Business Planning content, insights and action plans to integrate into larger Omnichannel Customer discussions.
  • Create and own monthly business reviews providing updates and performance analysis (including key drivers to growth and decline) each period.
  • Category Deep Dive analysis - Perform in depth analysis on certain business units / brands across customers to identify opportunities and create action plans
  • Assortment analysis - Understand current assortment and implement scalable assortment improvements to drive the online business.
  • Forecasting - Partner with B&M counterparts to provide finance and supply chain with inputs to manage inventory
  • Own Joint Business Plan planning calendar - Including detailed brand level growth plans, test & learn agenda and omnichannel coordination

Content, Marketing, Site Merchandising, Operations

  • Content management - Ensure best in class content online, including site audit, improvement of images, improvement of content, organic search rankings on-site
  • Marketing Campaigns & Post Audit- Identify and partner with marketing team to execute merchandising campaigns to drive incremental sales onsite
  • Secure investment funding as needed to drive business and test and learn's
  • On Shelf Availability - Own customer availability performance and provide actionable availability reporting for the Customer and Field teams
  • Pricing and Promotion - Collaborate with Customer Teams, digital Team, and customers to correct pricing issues and amplify in-store promotions online
  • Supply Chain - Partner with internal and external operations teams to resolve supply chain related issues (minimizing out-of-stocks, innovation availability, etc)
  • Drive Test & Learn Agenda and Special Projects to drive Omnichannel business

    Identify digital capability opportunities and collaborate with digital strategy and tech teams to co-create.

  • Partner with B&M teams and Customers to drive pilots in key areas (Marketing, Go-to-market, Out-of-stocks, etc) to drive long-term growth and partnership
  • Partner closely with Field organization to develop store specific plans and solutions to minimize Out-of-stocks and maximize experience / sales
  • Qualifications

    5 years of experience in sales, marketing, digital strategy, or digital sales, ideally within a consumer packaged goods organization and preferably working directly with one of our key retail partners

    Skills & Capabilities :

  • Highly motivated individual with excellent communication, influencing, and project management skills
  • Ability to work in ambiguous environment and establish new path and processes
  • Ability to work in highly matrixed environment and with Senior leaders given the high-visibility of the Sodastream eComm business
  • Strong analytical skillset and ability to clarify ambiguity in large data sets
  • Significant knowledge of digital / online space - ideal, but not required
  • Proven success gaining cross-functional alignment to drive project / program support
  • Commitment and ability to succeed within a fast-paced team / organization
  • Experience with the development of strategic business plans, annual operating plan tools and execution tactics, channel strategy development; ideal, but not required
  • Competencies Required :

  • Customer management experience - as evidenced by previous roles with responsibility for customer strategy and execution
  • Cross-functional "literacy" - as evidenced by the ability to work with partner functions such as Marketing, Supply Chain and Finance in capacities ranging from customer planning to product innovation
  • Planning skills - as evidenced by the capability to develop tools such as annual plans and forecasts that incorporate Sales and Marketing input
  • Strong problem-solving capabilities - as evidenced by a track record of finding feasible solutions to complex problems, especially in an environment with incomplete information and tight timelines
  • Strong analytical skills - as evidenced by high intelligence and previous ownership of comprehensive analytical tasks and projects
  • Sound communication skills - as evidenced by the ability to educate and influence management and cross-functional partners to act in the best interest of internal and external stakeholders through written and verbal communications
  • Resilience - as evidenced by the courage to maintain a positive attitude when faced with obstacles and the willingness to develop alternative approaches to overcome them
  • Bias for action - as evidenced by a track record of taking decisions to drive the interests of the business while still maintaining highest levels of rigor and compliance
  • The expected compensation range for this position is up to $110,000 per year.

    Confirmed job-related skills and experience will be considered in setting actual starting salary.

    serp_jobs.job_alerts.create_a_job

    Digital Sales • USA, New York, Purchase

    Job_description.internal_linking.related_jobs
    • serp_jobs.job_card.promoted
    Channel Marketing Manager - Kraus

    Channel Marketing Manager - Kraus

    MascoPort Washington, NY, US
    serp_jobs.job_card.full_time
    Kraus USA is known for their command of the online marketplace with an outstanding product line and brand recognition for their kitchen sinks. We strive to push the boundaries of design to create th...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Senior Partner, Ad Partner Management, Walmart Connect

    Senior Partner, Ad Partner Management, Walmart Connect

    WalmartHoboken, NJ, United States
    serp_jobs.job_card.full_time
    Senior Partner, Ad Partner Management.Team Lead and use your 5+ years of experience selling digital performance advertising solutions to businesses across categories. Ideal candidates will be able t...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Marketing Manager (Growth, CRM)

    Senior Marketing Manager (Growth, CRM)

    AbridgeNew York, NY, US
    serp_jobs.job_card.full_time
    Abridge was founded in 2018 with the mission of powering deeper understanding in healthcare.Our AI-powered platform was purpose-built for medical conversations, improving clinical documentation eff...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Sales and Marketing Specialist

    Sales and Marketing Specialist

    NY ClarkYonkers, NY, United States
    serp_jobs.job_card.full_time
    Are you looking to grow your career in.Sales and Marketing Specialist.Work closely with our team to develop and execute.Track and report customer insights to enhance campaign performance.Support pr...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Affiliate and Community Marketing Manager

    Affiliate and Community Marketing Manager

    EuroperfumesEnglewood, NJ, United States
    serp_jobs.job_card.full_time
    Europerfumes is a leading distributor of niche and luxury fragrances in North America.We represent a curated portfolio of the world’s most exclusive and sought-after fragrance brands.Our passion fo...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Manager, Marketing Strategy - Upmarket & Premium Customer Marketing

    Manager, Marketing Strategy - Upmarket & Premium Customer Marketing

    Capital OneNew York, NY, US
    serp_jobs.job_card.full_time +1
    Manager, Marketing Strategy - Upmarket & Premium Customer Marketing.We're looking for an experienced Marketing Strategist and people leader to lead customer management marketing strategy from inten...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Account Based Marketing Manager

    Account Based Marketing Manager

    SnowflakeNew York, NY, US
    serp_jobs.job_card.full_time
    Snowflake is seeking a motivated Account Based Marketing Manager to join our Majors Expansion ABM team.In this role, you'll apply your passion for creative and data-driven marketing to plan and exe...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Marketing Manager, Enterprise Solutions

    Marketing Manager, Enterprise Solutions

    S&P GlobalNew York, NY, US
    serp_jobs.job_card.full_time
    We are looking for a Marketing Manager to join the Enterprise Solutions marketing team, which is one of three business lines within the S&P Global Market Intelligence division, and home to our soft...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Sales and Marketing Specialist (Yonkers)

    Sales and Marketing Specialist (Yonkers)

    NY ClarkYonkers, NY, US
    serp_jobs.job_card.part_time
    Are you looking to grow your career in.Sales and Marketing Specialist.Work closely with our team to develop and execute.Track and report customer insights to enhance campaign performance.Support pr...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Nobel Biocare Digital Sales Manager (Remote-Greater New York Area)

    Nobel Biocare Digital Sales Manager (Remote-Greater New York Area)

    EnvistaNew York, NY, US
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time
    The Digital Sales Manager (DSM) represents Envista's digital hardware, consumable, software offerings to end-customers.The DSM is extremely focused on driving unit purchases of Nobel Biocare's Dexi...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    E-Commerce Manager

    E-Commerce Manager

    LOVE CORNHo Ho Kus, NJ, US
    serp_jobs.job_card.full_time
    Exciting opportunity to join LOVE CORN the fastest growing, emerging new snack brand in the USA & UK.We are seeking a highly motivated and data-driven E-Commerce Manager to lead and grow our online...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Director, Marketplace Sales Operation

    Director, Marketplace Sales Operation

    Emblem HealthNew York, NY, US
    serp_jobs.job_card.full_time
    Initiate and oversee sales retention, analytics and broker functions for the sales and marketplace.Develop strategy for retention plans, analytics to drive business plans, and support broker strate...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Trade Marketing Manager

    Trade Marketing Manager

    VictorinoxMonroe, CT, United States
    serp_jobs.job_card.full_time
    Position : Manager, Trade Marketing – Swiss Army Knives, Kitchen Knives & Epicurean.Victorinox North America is looking for a hands-on, seasoned and motivated Trade Marketing expert to join our team...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Senior National Account Manager, Imaging Products

    Senior National Account Manager, Imaging Products

    International Staffing ConsultantsPlainview, NY, US
    serp_jobs.job_card.full_time
    Senior National Account Sales Manager.Our client is currently seeking a Senior National Account Sales Manager, with four direct reports, responsible for managing all imaging product within the Nati...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Director, Mid-Market Sales, Commerce, Google Customer Solutions

    Director, Mid-Market Sales, Commerce, Google Customer Solutions

    GoogleNew York, NY, US
    serp_jobs.job_card.full_time
    Director, Mid-Market Sales, Commerce, Google Customer Solutions.Businesses of all shapes and sizes rely on Google's unparalleled advertising solutions to help them grow in today's dynamic marketing...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    B2B Sales Consultant, Commercial Remote (Brooklyn, NY)

    B2B Sales Consultant, Commercial Remote (Brooklyn, NY)

    Staples, Inc.Brooklyn, NY, US
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time
    Staples is business to business.Hunts within defined territory to prospect and win net new small to medium business customers. B2Bs are also responsible to ramp and onboard net new won accounts to f...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    Digital Sales Manager

    Digital Sales Manager

    AudacyNew York, NY, US
    serp_jobs.job_card.full_time
    Audacy has created an exciting digital division focused on providing local and regional businesses best-in-class solutions designed to help them aggressively compete across the web.Candidates for t...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Affiliate and Social Commerce Manager

    Affiliate and Social Commerce Manager

    Connecticut InnovationsStamford, CT, US
    serp_jobs.job_card.full_time
    Are you ready to join Connecticut Innovation’s vibrant community of innovators? Connecticut Innovations (“CI”) is Connecticut’s strategic venture capital arm, and we are pas...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    SVP, Sales and Marketing

    SVP, Sales and Marketing

    American Management Association (AMA)New York, NY, US
    serp_jobs.job_card.full_time
    Senior Vice President Of Sales And Marketing.American Management Association (www.Senior Vice President of Sales and Marketing. As a key member of AMA's executive leadership team, the SVP of Sales a...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Head of eCommerce Partnerships

    Head of eCommerce Partnerships

    ParkerNew York, NY, US
    serp_jobs.job_card.full_time
    Head Of E-Commerce Partnerships.Parker's mission is simple but ambitious : to increase the number of financially independent people. We believe the best way to achieve this is by giving independent b...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30