Senior Digital Marketing Manager

Senior Digital Marketing Manager

Mina Group is a leading hospitality group led by James Beard Award winning chef Michael Mina. We manage more than 30 concepts across the US, partnering with numerous industry leaders including the Four Seasons, MGM hotels, JW Marriott and Regent Hotels. Our goal is to elevate the craft of hospitality by delivering one-of-a-kind memories to our guests. We will recruit and develop leaders who share our obsession for hospitality and embrace our values of empathy, adaptability, and selflessness.

Work Conditions : Hybrid or fully remote with light travel.

At Mina Group, we believe that every dining experience should be unforgettable - both in our restaurants and online. As Senior Digital Marketing Manager, you will be the driving force behind our digital presence, overseeing and elevating how our guests discover, engage with, and stay connected to our brands.

In this role, you'll shape and execute digital strategy across Mina Group's portfolio - from websites and CRM to email, SEO, and digital advertising - ensuring that every campaign reflects our brand's sophistication and passion for hospitality. You'll lead the evolution of our digital platforms, guide partnerships with top-tier vendors, and use data-driven insights to continually optimize performance and ROI.

Working in close collaboration with the Director of Marketing, the VP of Marketing, and our restaurant leadership teams, you'll play a vital part in amplifying the voice of Michael Mina and Mina Group across all digital channels - bringing innovation, elegance, and measurable results to every interaction.

Who You Are

You are a dynamic, forward-thinking digital marketer who thrives at the intersection of creativity, technology, and hospitality. You're as comfortable developing big-picture strategy as you are diving into analytics to uncover insights. You understand luxury brand storytelling, and you know how to translate that into exceptional online experiences. You're a relationship-builder, a trusted collaborator, and a passionate advocate for continuous innovation and improvement.

Personal Attributes

Warm, professional, and grounded in a hospitality mindset - you understand that digital communication is an extension of guest service.

Creative and resourceful with a strong visual sensibility and attention to detail.

Analytical and data-driven, using insights to guide strategy and optimize results.

Highly organized and adept at managing multiple priorities with grace and precision.

Collaborative and adaptable, thriving in a fast-paced, evolving environment.

A proactive problem solver who takes ownership and drives initiatives to completion.

Professional Attributes

Expertise in digital strategy, campaign management, and performance optimization.

Experience leading cross-platform digital initiatives including web, SEO, CRM, and paid media.

Strong understanding of UX principles, website management, and conversion optimization.

Skilled in managing vendor and agency relationships to ensure efficiency and brand alignment.

Comfortable translating creative vision into actionable technical execution.

Experienced in measuring ROI and presenting insights to leadership teams.

Confident managing luxury or hospitality brand standards across all digital channels.

Qualifications

Bachelor's degree in Marketing, Communications, or a related field required; advanced degree preferred.

5+ years of experience in digital marketing, ideally within hospitality, lifestyle, or luxury sectors.

Proficiency with Google Analytics, WordPress, email marketing platforms, CRM systems, and SEO best practices.

Familiarity with HTML and website content management tools.

Experience engaging with high-profile and celebrity clientele preferred.

Exceptional written and verbal communication skills.

Ability to travel occasionally to support company initiatives.

Why Join Us

At Mina Group, we're guided by a shared passion for exceptional hospitality and culinary excellence. Our team members are creators, innovators, and ambassadors of the guest experience - both in person and online. As part of our Marketing team, you'll have the opportunity to shape the digital voice of one of the country's most acclaimed restaurant groups, working alongside some of the most talented professionals in the industry.

Join us and help bring the Mina Group experience to life - wherever our guests discover us.

The Mina Group and its affiliates are Equal Opportunity Employers dedicated to non-discrimination in employment and will consider qualified applicants with application records in a manner consistent with the requirements of AB 1008 / Fair Chance Act, California Fair Employment and Housing Act (FEHA), and applicable local, state, and federal laws.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records.

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