MarTech Lead Developer with Tealium CDP experience

Overview

Job Title : MarTech Lead Developer with Tealium CDP experience

Location : Irving, TX (remote is also fine)

Duration : 12 months

Summary

We are seeking a highly skilled MarTech Developer / Architect with a strong focus on customer data, omni-channel personalization, and media marketing. In this role, you will design, develop, and implement marketing technology solutions that leverage data-driven insights to drive customer engagement and business growth. You will collaborate with enterprise architects, cross-functional teams, and business stakeholders to translate requirements into robust and scalable MarTech solutions, with emphasis on targeting, retargeting, real-time personalization, and customer data platform (CDP) implementations.

Key Responsibilities

• Digital Marketing & Targeting Architecture : Design and implement a robust media marketing architecture for new and existing customers, including :
• Targeting & Retargeting : Develop and implement audience segmentation, targeting, and retargeting across channels (social, search, display, video).
• Lead Media Activation integration to enable digital marketing through social media and advertising platforms.
• Design and implement real-time personalization strategies for customers across online and offline channels.
• Design and integrate rules-based and machine learning-based personalization models.
• Customer Data Platform (CDP) Development : Design and implement a CDP strategy, including :
• Data Ingestion & Orchestration : Develop and manage data pipelines for ingesting and enriching 1st, 2nd, and 3rd party data.
• Customer Segmentation & Profiling : Develop and maintain customer segments based on behavioral, demographic, and other relevant data.
• Data Activation : Integrate the CDP with downstream systems to activate customer data for personalized campaigns.
• Prospect Data Store & Management : Design and implement a robust prospect data store, including data acquisition and enrichment strategies, data quality and hygiene processes, and data privacy and compliance considerations.
• Cross-functional Collaboration : Design and implement a scalable MarTech solution with the Enterprise Architecture team. Work with marketing, business, cross IT teams, and UX to understand data needs, events to be captured, and relevant use cases. Facilitate communication and knowledge sharing across stakeholders.
• Deep understanding of MarTech stack, including Tealium, GCP, Kafka, Pega, and Adobe Target.
• Expertise in CDPs (e.g., Tealium CDP, Adobe Experience Platform, Salesforce CDP).
• Strong understanding of data integration, data warehousing, and data pipelines.
• Proficiency in SQL and NoSQL databases.
• Experience with cloud computing platforms (GCP).

Qualifications

Education :

Technical Skills :

Other Skills :

Senior / Employment Details

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