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Marketing Technology Director

Marketing Technology Director

VirtualVocationsMadison, Wisconsin, United States
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A company is looking for a Marketing Technology Director.

Key Responsibilities

Develop and implement the marketing technology strategy aligned with overall marketing initiatives

Lead administration of current marketing tools and evaluate processes to improve efficiency

Drive integration of AI and automation technologies and train internal users on tools

Required Qualifications

Bachelor's degree in Marketing, Business, IT, Engineering, or a related field

8+ years of experience in B2B marketing technology

Experience creating a martech vision and roadmap for a B2B company

Experience leading martech transformation initiatives within a marketing organization

Experience in B2B website evaluation, lead generation, and Account-Based Marketing (ABM)

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Director Technology • Madison, Wisconsin, United States

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