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Digital Marketing Director

Digital Marketing Director

VirtualVocationsMadison, Wisconsin, United States
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A company is looking for a Digital Marketing / Advertising Director, Paid Media.

Key Responsibilities

Lead paid media planning and execution across omnichannel campaigns targeting healthcare professionals

Design and execute integrated marketing campaigns for live and virtual CME programs

Measure campaign performance, report on ROI, and optimize paid media strategies for maximum impact

Required Qualifications

8+ years in digital advertising or performance marketing, with 4+ years in the healthcare industry

Expertise with healthcare-specific AdTech platforms such as IQVIA and Lasso

Experience in event marketing with a focus on driving registrations and attendance

Knowledge of NPI-level targeting and HCP segmentation

Strong analytical skills to monitor KPIs and optimize campaign performance

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Director Digital Marketing • Madison, Wisconsin, United States

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