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Senior Manager, Loyalty Strategy & Operations

Senior Manager, Loyalty Strategy & Operations

TopgolfDallas, TX, US
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Senior Manager, Loyalty Strategy & Operations

The Topgolf culture is sustained by ensuring we continuously champion the values on which the company was built and by hiring Playmakers who live and breathe our unique culture to keep it genuine. When bringing on new Playmakers, we make sure the person can perform the job. But we also place a huge emphasis on a candidate's ability to be curiously intelligent, embrace wholly inclusive cultural values, display self-awareness, demonstrate empathy, and model optimistic warmth.

The Senior Manager, Loyalty Strategy & Operations plays a pivotal role in driving Topgolf's loyalty initiatives. Reporting to the Senior Director of Player Strategy & Insights, this role is responsible for the execution and supporting the development and optimization of loyalty programs that deepen player engagement and retention. This individual will lead the operational roadmap for loyalty campaigns, leverage customer data to inform strategy, and ensure flawless execution across multiple teams and partners. The ideal candidate combines strategic thinking with operational excellence, thriving in a fast-paced, collaborative environment while always keeping the player at the center of decision-making.

Loyalty Strategy & Roadmap

  • Support the Senior Director in evolving Topgolf's loyalty strategy into a differentiated, player-first program.
  • Translate customer insights into actionable engagement strategies across the player lifecycle.

Program Operations & Execution

  • Manage day-to-day program operations, ensuring seamless campaign execution across channels.
  • Maintain multiple project plans with complex dependencies, tracking budgets, timelines, and deliverables.
  • Coordinate internal teams (creative, analytics, operations) and external partners to drive consistency and excellence.
  • Data-Driven Optimization

  • Leverage data and insights to design personalized, customer-focused experiences.
  • Partner with analytics teams to monitor KPIs, identify opportunities, and drive test-and-learn initiatives.
  • Apply insights to continuously refine lifecycle strategies, retention efforts, and engagement tactics.
  • Cross-Functional Collaboration

  • Act as a subject matter expert in loyalty, educating and influencing partners and stakeholders.
  • Foster strong collaboration across marketing, operations, and technology to ensure a unified player experience.
  • Champion a customer-first mindset across initiatives and teams.
  • People Leadership

  • Provide day-to-day leadership, coaching, and development for team members.
  • Set clear priorities, foster collaboration, and build future talent to support the growth of Topgolf's loyalty programs.
  • Qualifications

  • 68+ years of experience in loyalty marketing, or marketing for an established brand.
  • Expertise with CRM platforms and loyalty KPIs, with the ability to convert insights into actionable strategies.
  • Strong project management skills, with experience managing multiple initiatives simultaneously.
  • Excellent communication, organizational, and influencing skills across all levels of stakeholders.
  • Proven ability to lead cross-functional coordination and drive measurable results.
  • Proven people management experience, including the ability to lead and coach team members while fostering collaboration across functions.
  • Growth Path

    This role is designed to provide a clear pathway into future leadership opportunities within Topgolf's loyalty, player strategy, and customer engagement functions. Successful candidates will gain visibility across senior leadership, contribute to high-profile initiatives, and develop the skills and experience needed to advance into Director-level roles and beyond.

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