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Future Opportunity : Strategic Product and GTM Consultant, L & D

Future Opportunity : Strategic Product and GTM Consultant, L & D

SweetRushUS
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Future Opportunity :

  • Consultant, Product & Go-to-Market Strategy 📍 Location : United States SweetRush has an exciting opportunity for a talented professional to join our Talent Solutions team!   Future Opportunities : We are seeking an experienced and passionate Product & Go-to-Market Strategist to join our growing network of L&D professionals for future opportunities. This is an exciting opportunity for Strategic Consultants who thrive in a dynamic, virtual environment and are committed to delivering exceptional results while embodying SweetRush's core values of caring, commitment, and a passion for making a positive impact.
  • Who We Are SweetRush is a consulting, design, and staffing firm specializing in HR-related services that help foster life-centered businesses and organizations.
  • Our work includes designing unique learning experiences using agency-level graphics and leading-edge technology; creating high-performing cultures, leaders, and teams; and helping our clients grow their learning teams with qualified professionals.
  • Many of our clients are household names with large international operations, while others are small nonprofits whose work we value as essential to the world.
  • We try to balance the work we do for profit with the work we do to spread good things in the world.
  • SweetRush is a leader in the field of learning and development, making use of emerging technologies (like VR and AR), games, storytelling, chatbots, interactive virtual and in-person experiences, and so on, all while grounding our work in vibrant and impactful human-centered design.
  • The many awards we win every year reflect the care we put into our craft and our collaborations with clients.
  • We’ve been grateful to have won awards with Hilton, Google, Bridgestone, Adidas, SHRM, and numerous others.
  • We like to think we stand apart from competitors for the uniqueness and innovation of everything we create—and for who we are.
  • And we’re committed to hiring talent that’s as creative, innovative, and caring as everyone on our team.
  • This is where you come in… About The Role As a Senior Consultant, Product & Go-to-Market Strategy at SweetRush, you'll be a key partner to our clients, acting as a strategic advisor to help them define, launch, and grow successful learning products.
  • This is a senior role for an individual with over 7 years of experience who can expertly navigate the intersection of product vision, market strategy, and business goals.
  • This is a United States-based role, working remotely with both our internal teams and our clients.

Key Responsibilities Conduct High-Level Research :

  • Dive deep into market trends, the competitive landscape, and new technologies to uncover market gaps, unserved needs, and strategic opportunities.
  • Define Product Vision & Strategy :

  • Develop the overarching vision and strategic direction for new and existing learning products.
  • This includes defining the target audience, the product's value proposition, and a clear path to long-term success.
  • Shape the Roadmap :

  • Work at a high level to outline the key strategic initiatives and themes that will guide multi-year product roadmaps, ensuring they align with business objectives.
  • Identify New Opportunities :

  • Proactively seek out new ways to expand a product's reach and value, including identifying potential business partnerships, licensing opportunities, or new revenue streams.
  • Collaborate with Leadership :

  • Synthesize research and strategic proposals into compelling presentations to gain buy-in and secure resources from executive leadership and key stakeholders.
  • Balance Needs & Goals :

  • Act as the critical link between customer needs and business goals, ensuring products drive growth, profitability, and market share.
  • Go-to-Market (GTM) for Learning Products Develop Comprehensive GTM Plans :

  • Lead the creation of end-to-end go-to-market strategies for new learning products, defining launch timelines, pricing models, and target audience segmentation to maximize market penetration and adoption.
  • Analyze Markets and Customers :

  • Conduct deep analysis of target markets and customer segments, including academic institutions, corporate training departments, and individual learners.
  • You'll identify ideal customer profiles, key pain points, and the most effective channels for reaching and acquiring them.
  • Define Value Proposition & Messaging :

  • Translate a product's features into clear, compelling messaging and a unique value proposition that resonates with different customer segments.
  • You'll ensure all marketing and sales materials are aligned with this core message.
  • Collaborate on Sales & Marketing Enablement :

  • Partner with sales and marketing teams to create essential collateral and training, including sales pitches, demo scripts, case studies, and marketing campaigns that effectively communicate the product's value.
  • Establish Pricing Strategy and Structure :

  • Design and implement a data-driven pricing strategy that aligns with the product's value and business goals.
  • This includes defining specific pricing models (e.g., subscription, one-time purchase, tiered, per-seat), conducting competitive analysis, and forecasting revenue to determine the optimal price point.
  • You'll also create a clear pricing structure that is easy for customers to understand and for sales teams to execute.
  • Monitor & Optimize Launch Performance :

  • Track key performance indicators (KPIs) post-launch, such as user adoption, revenue growth, and customer feedback, using this data to iterate on the GTM strategy and identify areas for improvement.
  • Partner with Teams :

  • Work closely with product managers to ensure the product roadmap supports GTM needs and with executive leadership to communicate launch plans, performance, and strategic pivots.
  • Requirements 7+ years of experience in a senior product, marketing, or strategy role, preferably with a focus on learning products or certification programs .
  • Proven experience in developing and executing comprehensive product and go-to-market strategies .
  • Exceptional analytical and research skills with a track record of translating insights into actionable plans.
  • Strong ability to collaborate with and influence cross-functional teams and executive leadership .
  • Excellent communication and presentation skills to articulate complex strategies clearly and persuasively.
  • A self-starter who is comfortable working in a dynamic environment with a high degree of autonomy.
  • Based in the United States .
  • SweetRush Is an Equal Opportunity Employer We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment.
  • All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, or belief; national, social, or ethnic origin; sex (including pregnancy); age; physical, mental, or sensory disability; HIV status; sexual orientation, gender identity, and / or expression; marital, civil union, or domestic partnership status; past or present military service; family medical history or genetic information; family or parental status; or any other status protected by the laws or regulations in the locations where we operate.
  • SweetRush will not tolerate discrimination or harassment based on any of these characteristics.
  • We encourage applicants of all ages.
  • Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
  • Call to Action :

  • Submit Your Resume!
  • Team chemistry is everything to us, so our ultimate goal is to find the right fit.
  • If the above describes your interests and experience, and you believe this will be a dream job, please submit your resume.
  • We are excited to hear from you!
  • Please note :

  • We're all about remote work and have collaborators based all around the world; however, SweetRush is a US-based company, and English is our primary language.
  • If you'd like to be considered for this opportunity, please submit your resume in English.
  • SweetRush believes in transparency and fairness.
  • And for that reason, all of our active searches are available on the SweetRush “Join Us” page at https :

  • / / www.sweetrush.com / join-us / .  You can also find a handful of openings posted on our LinkedIn company page under the “Jobs” tab at https : / / www.linkedin.com / company / sweetrush / jobs / .  Unfortunately, cybercriminals take advantage of good people.
  • Please know that SweetRush would never ask for your personal information such as SSN, banking information, credit cards, etc. during the application or interview process.
  • Always be mindful to protect your personal and financial information, and use careful judgment when providing information to recruiters or talent acquisition professionals.
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