Senior Media Planner Job at Noble People in New York

Noble People is not your typical media agency- we're a fearless, forward-thinking collective of creative problem-solvers who thrive on bold ideas and no-bull rationale.

For us, media is more than just a channel; it's anything and everything that creates meaningful connections between a brand and its audience. Whether that means redefining how a brand shows up in culture, sparking conversations around new trends, or creating entirely new ways to engage, we believe the possibilities are limitless. We're driven by the belief that extraordinary results come from challenging the status quo. By blending bold, creative thinking with data-informed insights, we maximize every lever of marketing to achieve transformational growth not just for marketing teams but for the entire organization. We aim to drive impact that matters not only to CMOs but to CEOs and CFOs, ensuring our work fuels meaningful growth across all levels of our clients' businesses. Our mission is to unlock the professional potential of everyone in our ecosystem. We empower our employees to elevate themselves, their teammates, and their clients, creating a culture where ambitious, growth-focused individuals thrive.

If you're someone who believes that the best solutions come from questioning convention, pushing boundaries, and keeping it real, you'll find your place here. This is Noble People. Bold ideas. No bull rationale. Let's build something extraordinary together.

The Senior Media Planner supports in the development of effective, innovative, and strategic solutions, is responsible for the oversight coordination and execution of approved media plans, media planners and assistant media planners. Reports directly to the Media Supervisor.

Essential Functions (other Duties May Be Assigned).

Account & Client Management

Produces work that delivers on client goals and gains industry recognition for its creativity and results. Constantly seeks and creates creative opportunities in both media choice and usage to increase visibility / impact

Oversight for day-to-day maintenance of assigned accounts (billing issues, budget revisions, flowchart updating, competitive analyses, post-buy analyses, etc.). Maintains detailed and accurate records. Monitors media agreements and contracts with outside media vendors

Leads the development and direction of media strategies and POVs. Conducts media research, brainstorms, evaluates data, and develops points of view. Understands various media and their applications against client strategies and goals

Maintains thorough, up-to-date knowledge of client's business (market share, business priorities, key competitor strategies, etc.)

Communicates effectively with Media Supervisor, keeping him / her abreast of day-to-day status and flagging and elevating any concerns for the media planning team

Vendor & Media Evaluation

Oversees communication with both internal (buying teams and specialists) and external resources (publications, websites, etc.), to gather and negotiate costs and plan details. Leads the evaluation process for media partners for their relevance in accomplishing client's strategic goals

Understand the target customer journey against audience segments for a range of media vehicles (display, video, mobile, paid social, native) to determine which would most effectively reach the target audience at each journey phase (awareness, familiarity, consideration, purchase and loyalty)

Studies demographic data / consumer profiles to identify desired target audiences for online advertising

Checks calculations for campaign forecast / projected results, reach and frequency of potential media vehicles

Stays abreast of key developments / trends / issues in media (e.g., population, demographic, lifestyle, media usage changes)

Maintains effective relationships with media vendors, ensuring Noble People is represented in a positive way

Campaign Execution & Maintenance

Sets campaign timelines to ensure proper progression of media buys, such as timely issuance and receipt of client authorizations, delivery of paperwork to vendors, specs to creative agencies, delivery of creative assets to vendors, etc

Responsible for the approval of insertion orders and placement of advertising with media vehicles

Using multiple sources of external data, perform campaign analysis directly relevant to, and to assist in, optimizations, planning, and / or buying decisions

Oversees, traffics, troubleshoots, and analyzes digital campaigns using a third party ad server

Monitors media for pacing, delivery, placement, and flight-date discrepancies and negotiates credit or billing adjustments when necessary

Mentors and delegates to Planners and Assistant Media Planners on daily tasks in order to grow the Assistant's knowledge base and expand individual management skills

Requirements

Requirements

Minimum 2 years' experience as a Media Planner or Senior Planner in a creative media agency.

Proven experience managing junior team members (e.g., Assistant Media Planners).

Exceptional written and verbal communication skills; able to engage effectively with employees, vendors, and clients at all levels.

Strong presentation skills, with the ability to craft concise, strategic, and compelling media recommendations and present them with confidence.

Recognized for building trust and respect through sound creative, strategic, and analytical thinking.

Ability to build and maintain strong professional relationships with colleagues, vendors, and clients.

Proficient in media research tools, with a clear understanding of their capabilities and limitations.

Confident champion of bold, innovative, and game-changing ideas.

Strong critical thinking and analytical skills; able to apply insights in both writing and strategy development.

Solid command of media math with the ability to integrate data into strategic planning.

Proven ability to translate consumer insights into actionable strategies.

Skilled negotiator with a track record of fair and effective deal-making.

Strong attention to detail

Benefits

We take care of you

Noble People offers a generous time-off package of 15 PTO days per annum, Safe & sick days, Personal and Birthday PTO as well as Summer Fridays, Mental Health & Wellness days, and a Sabbatical Program if you are with the agency for 7 or more years

We offer a comprehensive healthcare plan for eligible employees and their families which includes Medical with Telehealth / virtual care options, Dental, Vision, 401K, STD, LTD, Life Insurance

Lastly, we allow for a cell phone reimbursement, pre-tax commuter benefits, Flexible Spending Account, daily snacks, and much more

The salary range is $75,000 - $80,000 per year

Diversity and Inclusion

At Noble People, our people are our greatest asset. We are committed to fostering an inclusive environment that attracts, engages, and retains the best possible talent. Our diversity of experiences, backgrounds, locations, viewpoints and ideas is what makes us a great place to work and differentiate us as an employer of choice.

We are an equal opportunity employer

At Noble People we are committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, sexual identity, disability, or any other characteristic. Each person is valued for his or her talents, expertise, experience, and perspective.

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