Media Planner Job at Mile Marker LLC in New York

Mile Marker is the preeminent, end to end media agency deliberately built for the ambitions of growth marketers.We provide an unmatched range of capabilities, simplified access to data profiles and a carefully layered technology stack that holds accountable our media plans, and the humans that develop them, to deliver measurable, impactful business outcomes with true integrity. Mile Marker’s client roster includes FreshPet, DoorDash, Webster Bank, and Harry’s, among others. For more information, go to www.milemarkeragency.com .

About the role

Mile Marker is hiring a full time Digital Media Planner with 1-3 years of experience to plan and manage digital media campaigns. We're looking for an individual who is proficient in analyzing media campaign performance and will provide strategic insights and campaign optimizations. The candidate must demonstrate a strong attention to detail, have excellent organization skills, be proficient in Excel, and understands optimization through A / B testing.

What you'll do

• Share responsibility for the day-to-day planning, analysis, implementation, and optimization of campaign activities, demonstrating expertise in market and audience dynamics
• Develop, plan, and execute innovative media strategies - primarily digital media plans - with the ability to negotiate and purchase media from external partners and provide strategic guidance for internal Paid Search and Paid Social teams
• Participate in the strategic planning process for top tier clients, including research, digital media strategy development, tactical planning, and final persuasive presentation, ensuring precision and creativity
• Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns with strong proficiency in Excel and / or Google Sheets
• Support day-to-day reporting by analyzing performance data, research data and media / marketing trends to generate reports with actionable conclusions
• Support the day-to-day success of client relationships, providing effective communication, end-to-end project management, and creative problem-solving
• Understand how performance and brand media come together, using that understanding to help create full-funnel media goals, objectives, and success metrics while supporting media leadership
• Understand client goals to help organize them into well-supported media recommendations & strategies, ensuring alignment with target audiences
• Coordinate with Digital, Traditional, Biddable Paid Search and Paid Social, and Analytics teams to enhance campaign effectiveness and maximize conversion
• Act as a main point of contact with adtech partners, inventory suppliers, and data providers, helping to drive roadmaps
• Maintain strong relationships with digital publishers and media partners, exploring new opportunities and leading testing initiatives
• Manage campaign authorizations, budgets, and reconciliation process

Qualifications

The pay range for this role is :

60,000-68,000USDperyear(New York Office)

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